24 February saw Paralympics GB unveil an official out of home media tie-up with Ocean Outdoor ahead of the 4 March start of the Beijing 2022 Paralympic Winter Games led by a campaign titled ‘Impossible To Ignore’. ‘Impossible to Ignore’ seeks to harness the inspirational power of sport to break down barriers and challenge… Continue reading ParalympicsGB Unveils ‘Impossible To Ignore’ Partnership With Ocean Outdoor For Beijing 2022
Tag: 2022 Paralympic Winter Games
Channel 4 Beijing Paralympics Promo Shows Alpine Skiing At ‘110km An Hour With 5% Vision’
Channel 4 launched its first promotional trailer for its coverage of the Beijing 2022 Paralympic Winter Games in the form of a spot that brings to life the challenges of a visually impaired alpine skier hurtling down a mountain. Fronted by Paralympic GB alpine skier Millie Knight and shot from her own perspective, the… Continue reading Channel 4 Beijing Paralympics Promo Shows Alpine Skiing At ‘110km An Hour With 5% Vision’
