UK broadcaster Channel 4‘s ‘It’s Just A Friendly, Honest’ campaign aimed to encourage good natured rivalry between England and Scotland supporters and build buzz ahead of the 12 September England and Scotland men’s friendly game: the latest match in the 150-year rivalry – the oldest in international football. From the broadcaster’s own perspective, the multi-channel… Continue reading Channel 4’s ‘It’s Just A Friendly, Honest’ Rivalry Promo For England v Scotland Match
Tag: 4Creative
Channel 4 Beijing Paralympics Promo Shows Alpine Skiing At ‘110km An Hour With 5% Vision’
Channel 4 launched its first promotional trailer for its coverage of the Beijing 2022 Paralympic Winter Games in the form of a spot that brings to life the challenges of a visually impaired alpine skier hurtling down a mountain. Fronted by Paralympic GB alpine skier Millie Knight and shot from her own perspective, the… Continue reading Channel 4 Beijing Paralympics Promo Shows Alpine Skiing At ‘110km An Hour With 5% Vision’
Channel 4 Launches OOH Phase Of ‘It’s Rude Not To Stare’ Paralympics Promotion
After the crowd-free, Covid-delayed Olympic Games, the
Channel 4 ‘Super. Human.’ Tokyo Paralympics Campaign Champions Sweat, Sacrifice & Dedication
Building buzz and excitement ahead of the Tokyo 2020 Paralympics (which runs from 24 August to 5 September), official UK broadcaster Channel 4 launched its ‘Super. Human.’ campaign to promote its coverage and showcase the sweat, sacrifice and dedication required to make it to the Games. The integrated promotional campaign is spearheaded by a… Continue reading Channel 4 ‘Super. Human.’ Tokyo Paralympics Campaign Champions Sweat, Sacrifice & Dedication
Channel 4 Launches ‘Race Into The Unknown’ Promo (Sponsored By Kayak) Ahead Of New Formula One Season
10 days ahead of the start off the new Formula One season, which kicks off on 25 March with the Australian Grand Prix, UK co-broadcast rights holder Channel 4 rolls out a promotional campaign (sponsored by travel search engine Kayak) to generate excitement around the new championship and grab its share of the petrol head… Continue reading Channel 4 Launches ‘Race Into The Unknown’ Promo (Sponsored By Kayak) Ahead Of New Formula One Season
