With 100 days to go before the Paris 2024 Games, Team GB sponsor NatWest linked up with several British Olympic and Paralympic legends to inspire the nation to reach their (financial and personal) goals via a ‘Natwest Team Talk. Objective The activation’s aim was to leverage the 100-days-to-go point to inspire Brits to ‘stay on… Continue reading Team GB Sponsor NatWest Delivers Team Talk To Unify & Inspire Nation & Mark 100 Days To Go
Tag: Paralympics
#NikeOnAir 3-Day Palais Brongniart Pre Paris 2024 Immersive Gala Kicks Off Olympic Marketing Programme
Mid-April saw the US sportswear behemoth Nike bring its NikeOnAir showcase to Paris’ Palais Brongniart for an extravagant, three-day Olympic/Paralympic product and kit launch event. The building’s exterior was flanked by 30-foot statues of some of Nike’s leading athlete endorsers while inside it had curated an ambient event that blended a theatrical fashion show, a… Continue reading #NikeOnAir 3-Day Palais Brongniart Pre Paris 2024 Immersive Gala Kicks Off Olympic Marketing Programme
Sportswear Heavyweights Seek Paris2024 Revival Via Record Marketing Spend: Launching Platforms Early, Championing Innovation & Building Hype
The traditional global heavyweights of the sportswear space – such as Nike, Adidas and Puma – have, in recent years, been struggling to maintain market share and world dominance as newer, up-and-coming sports brands – such as On Running and Hoka – have grown rapidly in recent years as their designs, technologies and positionings have… Continue reading Sportswear Heavyweights Seek Paris2024 Revival Via Record Marketing Spend: Launching Platforms Early, Championing Innovation & Building Hype
Team USA Unveils New Diverse & Personal Olympic Marketing Strategy As ‘One For All’ Platform Marks 100 Days To Paris 2024
With 100 days to go before Paris 2024, the US Olympic & Paralympic Committee (USOPC) unveiled a new Games’ marketing strategy highlighting athlete diversity and personality to appeal to younger fans through a Team USA ‘One For All’ brand platform. Developed and created with agency W+K New York (along with Team USA Studio), the campaign… Continue reading Team USA Unveils New Diverse & Personal Olympic Marketing Strategy As ‘One For All’ Platform Marks 100 Days To Paris 2024
Iconic 77 & Walid Saleh Champion Paralympic Dream & Promote Agency Magazine Launch
Iconic 77 and Fresh Base Productions teamed up to launch a new agency promotional campaign featuring Ballers Models athlete Walid Saleh and championing the Paralympic dream and promoting Iconic 77’s own-brand magazine launch which showcases the network’s capabilities. The digital and print product – ICONIC MAG Issue 1 – celebrates and elevates cultural figures… Continue reading Iconic 77 & Walid Saleh Champion Paralympic Dream & Promote Agency Magazine Launch
Alcott, Brown, Richardson & Nike Expand ‘Play New’ And Redefine Social Construct Of Modern Athletes
Nike continued to expand its ‘Play New’ brand platform through October by telling stories about a group of young, dynamic athlete ambassadors from around the world who are changing the face of their sport and redefining the social construct of the modern athlete. The ‘New Idols, New Generation, New Excellence’ campaign strand, conceived by… Continue reading Alcott, Brown, Richardson & Nike Expand ‘Play New’ And Redefine Social Construct Of Modern Athletes
Allianz’s UK ‘Women In Sport’ Campaign Sees Athletes Reflect On Incredible Sporting Achievements
Allianz launched a September campaign championing women in sport leveraging three of the insurer’s UK sports and culture partnerships: Team GB, ParalympicsGB and England Rugby’s Red Roses. The global insurer and asset manager’s campaign, created in harness with agency CHS, is based around the questions ‘What would you tell your eight-year-old self?’ and sees… Continue reading Allianz’s UK ‘Women In Sport’ Campaign Sees Athletes Reflect On Incredible Sporting Achievements
Team GB Sportswear Partner Adidas Rolls Out In-Games ‘Tokyo Ready’ Film Series
Leveraging its partnership with Team GB (the Great Britain and Northern Ireland Olympic Team run by the British Olympic Association) as the UK Olympic team’s official apparel supplier for the Olympic and Paralympic Games, Adidas rolled out a film series promoting its team collection called ‘Tokyo Ready’. The series consisted of a set of… Continue reading Team GB Sportswear Partner Adidas Rolls Out In-Games ‘Tokyo Ready’ Film Series
Always Leverages Paralympics Via #KeepHerPlaying Project In Motivational Stef Reid Spot
The final week of July saw Always leverage the Tokyo 2020 Paralympics by teaming up with inspirational Team GB long jumper Stefanie Reid as the brand continues its mission to ‘Keep Girls Playing’. Part of the sanitary hygiene brand’s ongoing #KeepHerPlaying platform, the hero spot was launched on the last day of July and features… Continue reading Always Leverages Paralympics Via #KeepHerPlaying Project In Motivational Stef Reid Spot
BIEN Animates Hoops Paralympic Excitement Ahead Of The Start Of Tokyo 2020
A striking piece of animation highlighting the athletic prowess of Paralympians from inclusive motion design studio BIEN has been shared across the International Paralympic Committee’s (IPC) social and digital platforms ahead of the 24 August start of the Tokyo 2020 Paralympics. Taking a distinctly creative approach to the task of making Paralympics’ creative stand… Continue reading BIEN Animates Hoops Paralympic Excitement Ahead Of The Start Of Tokyo 2020
Channel 4 Launches OOH Phase Of ‘It’s Rude Not To Stare’ Paralympics Promotion
After the crowd-free, Covid-delayed Olympic Games, the
Swiss Sports Brand On’s ‘Untethered’ Film About ‘World’s Fastest Blind Sprinter’ David Brown
The start of August, ahead of the Paralympics, saw Swiss sportswear brand On launched its latest feature length film called ‘Untethered’ starring a standout athlete/adventurer focusing on Paralympian David Brown and his mentor Jerome Avery. The 21-minute documentary shine the spotlight on the world’s fastest blind sprinter David Brown: a 28-year-old US Paralympian and… Continue reading Swiss Sports Brand On’s ‘Untethered’ Film About ‘World’s Fastest Blind Sprinter’ David Brown
