The final week of July saw Always leverage the Tokyo 2020 Paralympics by teaming up with inspirational Team GB long jumper Stefanie Reid as the brand continues its mission to ‘Keep Girls Playing’. Part of the sanitary hygiene brand’s ongoing #KeepHerPlaying platform, the hero spot was launched on the last day of July and features… Continue reading Always Leverages Paralympics Via #KeepHerPlaying Project In Motivational Stef Reid Spot
Tag: Sanitary Hygiene
Restart India – Lifebuoy & Royal Challengers Bangalore
In late October/early November 2020 as India began re-opening after its first Covid-19 national lockdown and the delayed IPL 2020 had finally begun, Unilever soap brand Lifebuoy leveraged its official partnership with the Royal Challengers Bangalore via a TV and online campaign by three of RCB’s star players (Kohli, de Villiers and Chahal) which delivered… Continue reading Restart India – Lifebuoy & Royal Challengers Bangalore
