On 16 September SC Johnson and Liverpool Football Club unveiled a eco-led partnership running under the title ‘Goals For Change’ which will initial create a closed loop recycling model for the more than 500,000 plastic bottles used at Anfield each season. The partnership’s launch activation will see football fans at Anfield encouraged to put… Continue reading SC Johnson & Liverpool FC Team Up To Tackle Plastic Waste Via ‘Goals For Change’ Partnership
Tag: Soap
Unilever’s Lux Backs Olympic Star Caster Semenya’s Fight To Run At The Next Games
A new ‘Born This Way’ campaign from Lux takes a stand supporting Olympic gold medalist Caster Semenya as she challenges her World Athletics ban. The soap brand’s initiative supports the South African middle distance star’s battle to compete in the delayed Tokyo 2020/21 Olympic in Tokyo as she contests a ban imposed on her… Continue reading Unilever’s Lux Backs Olympic Star Caster Semenya’s Fight To Run At The Next Games
Restart India – Lifebuoy & Royal Challengers Bangalore
In late October/early November 2020 as India began re-opening after its first Covid-19 national lockdown and the delayed IPL 2020 had finally begun, Unilever soap brand Lifebuoy leveraged its official partnership with the Royal Challengers Bangalore via a TV and online campaign by three of RCB’s star players (Kohli, de Villiers and Chahal) which delivered… Continue reading Restart India – Lifebuoy & Royal Challengers Bangalore
