Beauty brand LUX brought to life its commitment to supporting women against everyday sexism in April by teaming up with Volleyball South Africa at the Durban Open on an initiative called ‘Change The Angle’ which set out to start a conversation in the sports media about sexist camera angles. The Unilever brand worked with… Continue reading Lux & Volleyball SA Challenge Sports Media To ‘Change The Angle’ Towards Female Athletes
Tag: Singapore
Heckler Singapore Promotes Lazada’s Inaugural SE Asia Six Nations Running Event
Southeast Asian eCommerce platform Lazada rolled out a new campaign through – running from February through to April – to boost awareness and drive entries for the company’s own ‘LAZADA RUN’ inaugural mass participation event which spans six countries across the region. The branded run itself – which includes 21km, 10km, 5km courses and… Continue reading Heckler Singapore Promotes Lazada’s Inaugural SE Asia Six Nations Running Event
Spurs & S Korea Striker Son Heung-Min Kicks Off Tiger Beer’s International & Integrated ‘Year Of Your Tiger’ Campaign
The Heineken owned beer brand Tiger Beer teamed up with Korean captain and Tottenham Hotspur striker Son Heung-Min to front a multi-market, multi-channel ‘Year of Your Tiger’ campaign The athlete ambassador advises people to make the ‘Year Of The Tiger’ the ‘Year Of Your Tiger’ in an integrated campaign – which runs under the… Continue reading Spurs & S Korea Striker Son Heung-Min Kicks Off Tiger Beer’s International & Integrated ‘Year Of Your Tiger’ Campaign
Unilever’s Lux Backs Olympic Star Caster Semenya’s Fight To Run At The Next Games
A new ‘Born This Way’ campaign from Lux takes a stand supporting Olympic gold medalist Caster Semenya as she challenges her World Athletics ban. The soap brand’s initiative supports the South African middle distance star’s battle to compete in the delayed Tokyo 2020/21 Olympic in Tokyo as she contests a ban imposed on her… Continue reading Unilever’s Lux Backs Olympic Star Caster Semenya’s Fight To Run At The Next Games
Decathlon’s New Singapore Campaign Reminds Viewers ‘The First Rule Of Sport Is To Play’
A new brand campaign for Decathlon in Singapore rolled out in April reminds viewers that sport isn’t just about the rules, but rather it’s primarily about having fun while keeping healthy. The initiative runs across video, social, digital, out-of-home, mobile gaming and events and led by a hero spot which premiered on 15 April.… Continue reading Decathlon’s New Singapore Campaign Reminds Viewers ‘The First Rule Of Sport Is To Play’
Puma’s ‘Foot Tapping’ Interactive Social Campaign For Mirage Tech Sneakers Let’s Feet Make The Music
In Southeast Asia Puma launched an innovative regional campaign called ‘Foot Tapping’ in March which promoted its latest Mirage Tech sneakers and spanned in-store, online and social campaign for Singapore, Indonesia and Malaysia. Working with agency UltraSuperNew Singapore, the restyled trainer launch campaign was inspired by the world of Electronic Dance Music (EDM) and… Continue reading Puma’s ‘Foot Tapping’ Interactive Social Campaign For Mirage Tech Sneakers Let’s Feet Make The Music
Puma Singapore Uses Instagram AR Face Filters To Drive Store Footfall In ‘Meet The #PUMASOFSG’
#PUMANSOFSG, a discount offer incentivised social campaign which sets out to drive increased footfall to Puma’s 10 flagship shops in Singapore, sees the brand team up with a group of local influencers to launch a series of social videos using Instagram’s new AR face filters. Created by agency UltraSuperNew Singapore with the objective of… Continue reading Puma Singapore Uses Instagram AR Face Filters To Drive Store Footfall In ‘Meet The #PUMASOFSG’
(Ridiculous) Ronaldo Shopee Spot Sees Soccer Star Show Silly Dance Moves
Singapore-based e-commerce platform Shopee has signed up Portuguese and Juventus super star Cristiano Ronaldo as its new athlete ambassador and has rolled out a new endorser fronted, integrated campaign ahead of its annual 9.9 Super Shopping Day. The campaign’s objective is to use Ronaldo’s star power to engage with fans through livestreaming on Shopee’s… Continue reading (Ridiculous) Ronaldo Shopee Spot Sees Soccer Star Show Silly Dance Moves
JLL Singapore Rolls Out Sports Climbing Docu-Series On Nat Geo Marking One Year To Tokyo 2020
To show that JLL help ‘achieve ambition’, it teamed up with experiential agency MKTG Singapore and Sydney production agency The Precinct to create an eight-part documentary series about what it takes to become a climbing champion – from facing fears to setting goals, making sacrifices, pushing the limits and using innovative technology to achieve ones… Continue reading JLL Singapore Rolls Out Sports Climbing Docu-Series On Nat Geo Marking One Year To Tokyo 2020
Sketchers Singapore DLT-A Integrated Campaign Led By A OOH 3D Holographic Display
A first-of-its kind urban transport sited holographic display marked the launch of Skechers’ new DLT-A footwear collection in Singapore. A three-dimensional shoe, as worn by South Korean brand ambassador and hip-hop star Zico in the accompanying television commercial was, re-created in mid-air 3D (with Moove media) in a Skechers DLT-A holographic display at… Continue reading Sketchers Singapore DLT-A Integrated Campaign Led By A OOH 3D Holographic Display
HSBC’s Live Augmented Reality Asian Golf App
Long term global golf sponsor HSBC has turned to an augmented reality mobile application as part of its integrated campaign to support sponsorship of the Women’s LPGA Championship. The objective is to bring excitement from the professional perspective to the fans and spectators. The idea is to replicate the experience of what it is… Continue reading HSBC’s Live Augmented Reality Asian Golf App
