In late October/early November 2020 as India began re-opening after its first Covid-19 national lockdown and the delayed IPL 2020 had finally begun, Unilever soap brand Lifebuoy leveraged its official partnership with the Royal Challengers Bangalore via a TV and online campaign by three of RCB’s star players (Kohli, de Villiers and Chahal) which delivered… Continue reading Restart India – Lifebuoy & Royal Challengers Bangalore
