Amaze, a battery company which describes itself as ‘India’s fastest-growing energy solutions brand’, teamed up with athlete ambassador and Indian cricket icon Virat Kohli for an always-on, performance-focused campaign called ‘Ready To Perform’ created by agency AutumnGrey India. Timed to leverage spiking interest in cricket and in Kohli at the start of the 2024 IPL… Continue reading AMAZE India Teams Up With Virat Kohli To Leverage IPL Fever & Encourage India To Be Always #ReadyToPerform
Tag: IPL
Cadbury Dairy Milk And Ogilvy India Celebrate The First Coaches Of Indian Cricketers
Leveraging spiking cricket excitement around the start of the 2024 Indian Premier League (IPL), Cadbury Dairy Milk rolled out an integrated campaign – spanning TV, digital, social, PR, in-stadium, on-pack and in-store – starring player ambassadors Suryakumar Yadav (Mumbai Indians) and KL Rahul (Lucknow Super Giants) and their first youth coaches which champions the unsung… Continue reading Cadbury Dairy Milk And Ogilvy India Celebrate The First Coaches Of Indian Cricketers
EdTech Unacademy & Sachin Tendulkar Empower & Support Indian Students Via ‘The Power Behind You’
Former Indian Premier League (IPL) partner the Unacademy Centre has partnered with Indian cricket icon Sachin Tendulkar for a new March brand campaign called ‘The Power Behind You’ that leverages the start of the 2024 IPL to empower students. Created by advertising agency Lowe Lintas and led by a hero spot starring test cricket’s all-time… Continue reading EdTech Unacademy & Sachin Tendulkar Empower & Support Indian Students Via ‘The Power Behind You’
‘Easy Clean Fresh Perspectives’ – Berger Paints & IPL
Sponsor Berger Paints sought to break the commercial clutter around the 2019 IPL season with an elaborate, interactive social video strategy which featured funny scenarios within a cricket-crazy household in order to expand its social media followers and brand presence and launch a new product. Objectives The brand’s ongoing marketing strategy typically seeks to engage… Continue reading ‘Easy Clean Fresh Perspectives’ – Berger Paints & IPL
Cadbury Dairy Milk India ‘Cheer For All Sports’ Champions Non-Cricket Athletes
Cadbury Dairy Milk’s #CheerForAllSports campaign, which rolled out from March through May, aimed to bring Indians together by celebrating the country’s athletes in all (underrepresented) sports in a country obsessed by cricket. The marketing burst, which was conceptualised by agency Ogilvy India and which took on the nation’s sporting behemoth by rolling out during the… Continue reading Cadbury Dairy Milk India ‘Cheer For All Sports’ Champions Non-Cricket Athletes
Gulf Oil Activates IPL Chennai Super Kings Tie-Up Via Player Fronted ‘Gulf Fan Academy’
Gulf Oil India leveraged the IPL 2023 season and its official partnership with the Chennai Super Kings (CSK) team through the ‘Gulf Fan Academy’: an interactive gaming platform hosting a series of immersive and entertaining cricket challenges for fans ands promoted through an integrated, player-fronted campaign. The platform, running live on the MyJio app,… Continue reading Gulf Oil Activates IPL Chennai Super Kings Tie-Up Via Player Fronted ‘Gulf Fan Academy’
Myntra Teams Up With Indian Cricket Icon Virat Kohli To Show How To ‘Be Extraordinary Everyday’
Indian fashion e-commerce company Myntra teamed up with cricket icon and former national team captain cricketer Virat Kohli to front an April campaign called ‘Be Extraordinary Everyday’ highlighting its online catalogue The campaign aims to drives home the message that ecommerce fashion and lifestyle platform Myntra offers a wide array of stylish designer clothing,… Continue reading Myntra Teams Up With Indian Cricket Icon Virat Kohli To Show How To ‘Be Extraordinary Everyday’
Zomato Leverages IPL Via Star Sports Tie-Up, Player TVCs, Social, ZPL Contest & Delivery App Stadium Icons
Online food delivery platform Zomato leveraged the 2023 IPL through an integrated marketing programme across India spanning multiple platforms and led by a partnership with official tournament broadcaster Sky Sports which also included swapping the home icon on its delivery map with an IPL stadium icon. Thus turning its delivery map into a promotional platform.… Continue reading Zomato Leverages IPL Via Star Sports Tie-Up, Player TVCs, Social, ZPL Contest & Delivery App Stadium Icons
Bondtite Leverages Lucknow Super Giants Sponsorship In KL Rahul’s ‘Shayari For Broken Hearts’ Avatar Ad
In April, Astral-owned glue brand Bondtite leveraged its sponsorship of the Lucknow Super Giants during the IPL 2023 through an activation fronted by players Deepak Hooda, Nicholas Pooran and KL Rahul The campaign, conceptualised by agency The Womb, was spearheaded by a hero commercial starring Hooda, Pooran and Rahul as a trio of avatars.… Continue reading Bondtite Leverages Lucknow Super Giants Sponsorship In KL Rahul’s ‘Shayari For Broken Hearts’ Avatar Ad
Capri Loans Leverages Gujarat Titans Partnership & Fuels IPL ‘Dreams’ Of Hardik Pandya, Shubman Gill & Kane Williamson
Capri Loans leveraged its sponsorship of IPL side Gujarat Titans to highlight its financial offerings through a player-fronted campaign called ‘Baat Sapno Ki Hai / It’s All About Dreams’ featuring a strong line-darawn from the current team including Shubman Gill, Hardik Pandya and Kane Williamson. Conceptualised and created by agency Salt Brand Solutions and… Continue reading Capri Loans Leverages Gujarat Titans Partnership & Fuels IPL ‘Dreams’ Of Hardik Pandya, Shubman Gill & Kane Williamson
Rajasthan Royals Kit Partner Dollar Promotes Athleisure Collection Via ‘Play On Mode’
Indian athleisure wear brand Dollar leveraged its sponsorship of IPL side Rajasthan Royals through a multi-strand, season-long ‘Play Mode On’ campaign fronted by a team of five cricket stars. The multi-platform campaign, developed in harness with agency Lowe Lintas Kolkata (part of the MullenLowe Lintas Group), runs primarily online and in-stadium through the 2023… Continue reading Rajasthan Royals Kit Partner Dollar Promotes Athleisure Collection Via ‘Play On Mode’
Taco Bell Stalks Indian Cricket Star Hardik Pandya To Promote Microsoft Xbox Partnership
Taco Bell rolled out its first campaign fronted by new athlete ambassador and Indian cricket super star Hardik Pandya to leverage spiking interest around the 2023 Indian Premier League (IPL) and promote the quick service chain’s new Microsoft Xbox promotion. The humorous campaign, developed by agency Manja, sees all-rounder Pandya set out to spread… Continue reading Taco Bell Stalks Indian Cricket Star Hardik Pandya To Promote Microsoft Xbox Partnership
