Amaze, a battery company which describes itself as ‘India’s fastest-growing energy solutions brand’, teamed up with athlete ambassador and Indian cricket icon Virat Kohli for an always-on, performance-focused campaign called ‘Ready To Perform’ created by agency AutumnGrey India. Timed to leverage spiking interest in cricket and in Kohli at the start of the 2024 IPL… Continue reading AMAZE India Teams Up With Virat Kohli To Leverage IPL Fever & Encourage India To Be Always #ReadyToPerform
Tag: Power
Energia’s ‘Think Of The Possibilities’ Activates Ireland Rugby Tie-Up As 2023 Guinness Six Nations Kicks Off
Ahead of the 2023 Guinness Six Nations, Irish energy giant Energia launched a player- fronted ‘Think Of The Possibilities’ campaign highlighting their partnership with Irish Rugby and championing all of the people who make ‘the game we love possible’. The campaign, developed in collaboration with agency Core, runs under the brand’s umbrella ‘Think Of… Continue reading Energia’s ‘Think Of The Possibilities’ Activates Ireland Rugby Tie-Up As 2023 Guinness Six Nations Kicks Off
‘PSV Energie’ > PSV Eindhoven & Energiedirect.nl
Energiedirect.nl used its rights as PSV Eindhoven’s main sponsor to create a fan specific energy product for PSV supporters which included football and club related benefits as the utility sought to reduce churn and drive sales in the region. Launched through a multi-channel campaign that spanned a stadium installation, pitch side LEDs, a… Continue reading ‘PSV Energie’ > PSV Eindhoven & Energiedirect.nl
AGL’s #PoweredByLove Energy-Creating Dance Floor At Melbourne’s Midsumma Festival
AGL Energy activated its sponsorship rights at Melbourne’s Midsumma Festival at the Carnival and T dance in Alexandra Gardens by building a high-tech, energy-creating public dancefloor in an initiative called #PoweredByLove. The festival, which was attended by around 200,000 people, saw revellers dance on the tech-linked flooring throughout the day and the power generated… Continue reading AGL’s #PoweredByLove Energy-Creating Dance Floor At Melbourne’s Midsumma Festival
Duracell’s Warbuton-Led RWC #PowerCheck Player Data Work Backed By Opta
Official RWC 2015 tournament provider Duracell launches its #PowerCheck initiative (in harness with Opta) with a campaign fronted by Wales star Sam Waburton. At the core of the campaign is the battery brand’s Facebook-focused, live player performance digital indicator. Through the entire tournament, Duracell will work with sports data outfit Opta to update… Continue reading Duracell’s Warbuton-Led RWC #PowerCheck Player Data Work Backed By Opta
E.ON Activates IBU World Cup Via Stunning L.E.D. Light ‘Faszination Biathlon’ Film
Mid January saw E.ON kick off its IBU World Cup Biathlon sponsorship work with a German campaign called ‘Faszination Biathlon’ that revolves around dressing one of the star competitors in a stunning ski suit covered with LED lights. Olympic champion Manuela Henkel competed on the biathlon course wearing a full LED suit – which… Continue reading E.ON Activates IBU World Cup Via Stunning L.E.D. Light ‘Faszination Biathlon’ Film
