AGL has teamed up with TMS Outdoor to offer tennis fans free rickshaw trips from downtown Melbourne to the Australian Open. This practical approach to marketing around the tournament sees the energy brand pedal people from central Melbourne’s Federation Square to the entrance to Melbourne Park’s Grand Slam hard courts. This new outdoor… Continue reading Energy Company AGL Ambushes Australian Open Via Free Rickshaw Rides To The Tennis
Tag: AGL
AGL’s #PoweredByLove Energy-Creating Dance Floor At Melbourne’s Midsumma Festival
AGL Energy activated its sponsorship rights at Melbourne’s Midsumma Festival at the Carnival and T dance in Alexandra Gardens by building a high-tech, energy-creating public dancefloor in an initiative called #PoweredByLove. The festival, which was attended by around 200,000 people, saw revellers dance on the tech-linked flooring throughout the day and the power generated… Continue reading AGL’s #PoweredByLove Energy-Creating Dance Floor At Melbourne’s Midsumma Festival
