Australia and New Zealand’s market leading outdoor wear brand Kathmandu launched a cold weather, seasonal campaign in the first week of May called ‘Winter. We’re Out There’ which encourages Aussies and Kiwis to gear up to get outdoors whatever the weather. According to Kathmandu, Winter gets a bad reputation and most people see it… Continue reading Outdoor Wear Brand Kathmandu Launches New AUS & NZ ‘Winter. We’re Out There’ Campaign
Tag: Winter
‘Gold Beats Cold’ In Columbia Sportswear’s Winter Outdoor ‘Omni-Heat’ Campaign
September saw Columbia Sportswear launch ‘Omni-Heat Infinity’ through a multi-spot Winter campaign themed around ‘gold’ to drive home the message that the brand’s new insulation technology is the gold standard. The campaign, created by agency McKinney and directed by Ray Gordon, offers a fresh take on the role that gold plays in the outdoors.… Continue reading ‘Gold Beats Cold’ In Columbia Sportswear’s Winter Outdoor ‘Omni-Heat’ Campaign
Lawn Tennis Association Launches ‘Weather The Court’ Campaign To Encourage Winter Play
Launched on 7 December, the Lawn Tennis Association (LTA) and agency The&Partnership kicked off a new campaign and competition aiming to encourage people to be active and head to the courts this winter ‘Weather The Court’ rolled out to celebrate the reopening of the country’s courts and the return of tennis after the UK’s… Continue reading Lawn Tennis Association Launches ‘Weather The Court’ Campaign To Encourage Winter Play
E.ON Activates IBU World Cup Via Stunning L.E.D. Light ‘Faszination Biathlon’ Film
Mid January saw E.ON kick off its IBU World Cup Biathlon sponsorship work with a German campaign called ‘Faszination Biathlon’ that revolves around dressing one of the star competitors in a stunning ski suit covered with LED lights. Olympic champion Manuela Henkel competed on the biathlon course wearing a full LED suit – which… Continue reading E.ON Activates IBU World Cup Via Stunning L.E.D. Light ‘Faszination Biathlon’ Film
Stunts & Snap Sharing Lead Adidas’ #OpenAllWinter
Adidas launches its global #OpenAllWinter campaign, which is based around encouraging people to socially share their own winter action snapshots, with a stunning stunt by French paraglider Jean-Baptiste Chandelier. The breathtaking jump forms the climax of the campaign’s spearhead TV spot which sees Adidas present its new Climaheat range of outdoor clothing and boots.… Continue reading Stunts & Snap Sharing Lead Adidas’ #OpenAllWinter
