Australia and New Zealand adventure and outdoorwear outfit Macpac released a multi-channel March campaign built on its ongoing ‘Weather Anything’ brand platform which went right up to the edge and then over the precipice to prove its products’ trustable durability. The precarious campaign, created in harness with agency The Monkeys Melbourne, sought to showcase… Continue reading NZ Outdoor Brand Macpac Launches ‘Weather Anything’ Cliffhanger Campaign
Tag: Outdoorwear
The North Face ‘More Thank A Jacket’ Marks 55 Years Via Ad & Crowdsourced Exploration Archive
On 12 October The North Face launched its fall brand campaign to pay tribute to all the adventure-related customer memories made during the outdoor wear brand’s 55-year history. The integrated, multi-phase ‘It’s More Than A Jacket’ campaign calls on everyday explorers – as well as musicians RZA and Haim, plus athletes Conrad Anker and… Continue reading The North Face ‘More Thank A Jacket’ Marks 55 Years Via Ad & Crowdsourced Exploration Archive
‘Gold Beats Cold’ In Columbia Sportswear’s Winter Outdoor ‘Omni-Heat’ Campaign
September saw Columbia Sportswear launch ‘Omni-Heat Infinity’ through a multi-spot Winter campaign themed around ‘gold’ to drive home the message that the brand’s new insulation technology is the gold standard. The campaign, created by agency McKinney and directed by Ray Gordon, offers a fresh take on the role that gold plays in the outdoors.… Continue reading ‘Gold Beats Cold’ In Columbia Sportswear’s Winter Outdoor ‘Omni-Heat’ Campaign
Fashion Brand NICCE Links With London’s BikeStormz For Cycling Escapism ‘Finding Space’ Short Film
NICCE launched its latest menswear campaign for SS21 via campaign which saw it tandem up with London biking community BikeStormz to promote a collection inspired by community and the escapism offered by cycling. The Bethnal Green-based fashion imprint’s promotion was spearheaded by a short film called ‘Finding Space’ shot locally on the streets around… Continue reading Fashion Brand NICCE Links With London’s BikeStormz For Cycling Escapism ‘Finding Space’ Short Film
The North Face Launches ‘Never Stop’ Brand Campaign Celebrating Women Who Push The Boundaries
The start of March saw The North Face launch a brand campaign called ‘Never Stop’ celebrating women around the world who push boundaries, who summit mountains big and small, who are proud to be different and to start journeys so others can follow. The campaign, developed by agency Mongoose, sees the brand seek to… Continue reading The North Face Launches ‘Never Stop’ Brand Campaign Celebrating Women Who Push The Boundaries
The North Face Launches ‘Reset The Normal’ Initiative To Tackle Inequality Outdoors
Launched on 14 October, The North Face’s ‘Reset Normal’ initiative and associated marketing campaign aims to tackle inequality in the great outdoors. During a time when people everywhere are seeking some form of a reset from the pandemic and the turbulence of 2020, The North Face’s ‘Reset Normal’ is a global initiative encouraging people… Continue reading The North Face Launches ‘Reset The Normal’ Initiative To Tackle Inequality Outdoors
The North Face Launches ‘Catch! Enjoy Air Down’ In-Store Experience & Campaign In Korea
Early December saw North Face follow up last year’s highly-successful ‘Super Air Down’ campaign with a new ‘Catch! Enjoy Air Down’ campaign which aimed to emphasize the jacket’s lightness whilst also expanding awareness of the brand’s down range. With a brief to highlight the unique experience of the ‘lightness’ of Enjoy Air Down that… Continue reading The North Face Launches ‘Catch! Enjoy Air Down’ In-Store Experience & Campaign In Korea
