Outdoor Wear Brand Kathmandu Launches New AUS & NZ ‘Winter. We’re Out There’ Campaign

Australia and New Zealand’s market leading outdoor wear brand Kathmandu launched a cold weather, seasonal campaign in the first week of May called ‘Winter. We’re Out There’ which encourages Aussies and Kiwis to gear up to get outdoors whatever the weather.   According to Kathmandu, Winter gets a bad reputation and most people see it… Continue reading Outdoor Wear Brand Kathmandu Launches New AUS & NZ ‘Winter. We’re Out There’ Campaign

IOC Partner Toyota Showcases Power Of Sport & Spirit In Super Bowl/Winter Olympic ‘Brothers’ Spot

Toyota Motor North America (TMNA) leveraged the NFL showpiece and Beijing 2022 through a 60-second Big Game commercial that shares an inspiring message of determination and spotlights the power of sport.   ‘Brothers’, which was co-created by Saatchi & Saatchi and Dentsu, features two real-life brothers – Brian McKeever (Global Team Toyota Athlete and Canada’s… Continue reading IOC Partner Toyota Showcases Power Of Sport & Spirit In Super Bowl/Winter Olympic ‘Brothers’ Spot

Toyota’s ‘See Like Menna’ Instagram Lets Viwers See The Slopes Through The Eyes Of A Paralympic Skier

An imaginative ‘See Like Menna’ strand of Toyota’s global Olympic/Paralympic ‘Start Your Impossible’ initiative sees the automotive giant launch an Instagram account showing what life is like for visually impaired Paralympic Skier Menna Fitzpatrick.   This new social campaign aims to offer a better understanding of just what it’s like (and how daunting it is)… Continue reading Toyota’s ‘See Like Menna’ Instagram Lets Viwers See The Slopes Through The Eyes Of A Paralympic Skier