July saw The North Face and agency FRED & FARID Shanghai continue to leverage the post-Covid opening up in China with a campaign titled ‘TNF10000 Reasons To Get Back To Trail’ which used AI (ChatGPT and Midjourney) to rework its earlier ‘100 Reasons’ initiative aimed at reigniting the national spirit of outdoor exploration. Following… Continue reading The North Face Uses AI To Turn Recent ‘100 Reasons’ Campaign Into ‘10,000 Reasons’
Tag: Outdoor Wear
The North Face & KAM-BU Champion Natural Serenity In The City Via ‘Never Stop Exploring’
Taking inspiration from KAM-BU’s love of rave culture, personal exploration and activism, a new phase of the outdoor wear campaign promoting the Spring ‘NSE’ 2023 Collection from The North Face which was co-created with the London-based musician, artist and climate activist was filmed in his allotment at Crane Valley Nature Park where he volunteers for… Continue reading The North Face & KAM-BU Champion Natural Serenity In The City Via ‘Never Stop Exploring’
Adidas TERREX Celebrates Long Distance Hikers & Promotes Free Hiker 2 With ‘United By Summits’ Docu-Short
May saw adidas TERREX promote its hero hiking shoe – the Free Hiker 2 – through a film, influencer and competition led campaign called ‘United By Summits’ spearheaded by a film titled ‘Summit Of The Determined Dreamer’ featuring hiking influencer Arielle Shipe revisiting the majestic Pacific Crest Trail. Created by agency Iris Worldwide, the… Continue reading Adidas TERREX Celebrates Long Distance Hikers & Promotes Free Hiker 2 With ‘United By Summits’ Docu-Short
Outdoor Wear Brand Kathmandu Launches New AUS & NZ ‘Winter. We’re Out There’ Campaign
Australia and New Zealand’s market leading outdoor wear brand Kathmandu launched a cold weather, seasonal campaign in the first week of May called ‘Winter. We’re Out There’ which encourages Aussies and Kiwis to gear up to get outdoors whatever the weather. According to Kathmandu, Winter gets a bad reputation and most people see it… Continue reading Outdoor Wear Brand Kathmandu Launches New AUS & NZ ‘Winter. We’re Out There’ Campaign
The North Face Launch Integrated Campaign To Relaunch TNF100 Ultra Trail Race (After 3-Year Hiatus)
The North Face and agency FRED & FARID Shanghai collaborated to relaunch the ‘TNF100’ – the brand’s 100km ultra trail race in China – after a three-year absence with an integrated campaign reinventing the event and answering the question ‘Why should we keep running?’ The event, one of the toughest and most scenic races… Continue reading The North Face Launch Integrated Campaign To Relaunch TNF100 Ultra Trail Race (After 3-Year Hiatus)
Hypnotic, Cinematic ‘Pursuit Of Pleasure’ Campaign By Ski Brand Black Crows Embraces Nature & Adventure
Independent skiwear outfit Black Crows launched an integrated brand campaign in October titled ‘Pursuit Of Pleasure’ based featuring epic backdrops of snowy mountain tops and a stunning image montage that capture nature in all of its glory. Conceived and created by Paris based agency Yorgo&Co and helmed by Director Luc Reso Janin, the creative… Continue reading Hypnotic, Cinematic ‘Pursuit Of Pleasure’ Campaign By Ski Brand Black Crows Embraces Nature & Adventure
The North Face Bring Stories of Exploration to Life Via ‘It’s More Than a Jacket’ TVC & Museum Experience
Adventure wear brand The North Face teamed up with Stept Studios for a crowdsourced Autumn campaign celebrating the history and heritage of its jackets led by spot starring GRAMMY nominated recording artist Japanese Breakfast. The creative strategy for this 2022 marketing initiative was focused around one simple concept: The North Face jackets and their… Continue reading The North Face Bring Stories of Exploration to Life Via ‘It’s More Than a Jacket’ TVC & Museum Experience
The North Face Promotes New Collection Via Artist Collaboration & Social Campaign
The North Face launched its Autumn/Winter ‘It’s More Than A Jacket’ campaign in Australia and New Zealand with work honouring and celebrating memories and adventure stories from the brand’s 55-year history. Rolling out from late April through the Southern Hemisphere’s Autumn and Winter season, this regional variation of the global marketing effort promotes both… Continue reading The North Face Promotes New Collection Via Artist Collaboration & Social Campaign
North Face ‘Question Madness’ Content Series Celebrates 50 Years Of Athlete Inspiration
The North Face celebrates its 50th anniversary by launching a new global digital campaign called ‘Question Madness’ that aims to be an inspirational rallying cry to encourage people to stretch their limits. The campaign assets, which aims to honour the brand’s values (the principles it claims drive everything it does), ask whether scaling a mountain a… Continue reading North Face ‘Question Madness’ Content Series Celebrates 50 Years Of Athlete Inspiration
Man Utd Outdoor Wear Partner Columbia Launches Hero Promo For Branded Jacket Range
Manchester United’s new official outdoor wear partner Columbia Sportswear has launched a new campaign promoting the alliance’s debut line of club-branded outerwear. The campaign is led by a hero video posted on YouTube and themed around partnership synergies such as hard work, exceeding expectations, testing limits and (in line with the apparel brand’s umbrella… Continue reading Man Utd Outdoor Wear Partner Columbia Launches Hero Promo For Branded Jacket Range
