July saw The North Face and agency FRED & FARID Shanghai continue to leverage the post-Covid opening up in China with a campaign titled ‘TNF10000 Reasons To Get Back To Trail’ which used AI (ChatGPT and Midjourney) to rework its earlier ‘100 Reasons’ initiative aimed at reigniting the national spirit of outdoor exploration. Following… Continue reading The North Face Uses AI To Turn Recent ‘100 Reasons’ Campaign Into ‘10,000 Reasons’
Tag: Shangahi
Puma Invites Shanghai City-Goers To Run Through The Brand’s Mythical World And Become A Puma
An inventive Puma running campaign in Shanghai saw the sportswear giant invite residents to run through a mythical landscape in the form of an interactive experience. The Chinese initiative, created in tandem with creative production house MediaMonks, was opened in one of the city centre’s busiest squares at the start of July and invited… Continue reading Puma Invites Shanghai City-Goers To Run Through The Brand’s Mythical World And Become A Puma
Vodafone McLaren’s Button Makes Johnnie Walker Blend
When it comes to celebrating an ongoing, long-term and valued sponsorship, what can be better than toasting the partnership with a wee drop of something special? As part of its ongoing, umbrella “Step Inside the Circuit” global campaign, Johnnie Walker has added a new element (well, a new blend actually) to its Vodafone McLaren… Continue reading Vodafone McLaren’s Button Makes Johnnie Walker Blend
