July saw The North Face and agency FRED & FARID Shanghai continue to leverage the post-Covid opening up in China with a campaign titled ‘TNF10000 Reasons To Get Back To Trail’ which used AI (ChatGPT and Midjourney) to rework its earlier ‘100 Reasons’ initiative aimed at reigniting the national spirit of outdoor exploration. Following… Continue reading The North Face Uses AI To Turn Recent ‘100 Reasons’ Campaign Into ‘10,000 Reasons’
Tag: The North Face
The North Face & KAM-BU Champion Natural Serenity In The City Via ‘Never Stop Exploring’
Taking inspiration from KAM-BU’s love of rave culture, personal exploration and activism, a new phase of the outdoor wear campaign promoting the Spring ‘NSE’ 2023 Collection from The North Face which was co-created with the London-based musician, artist and climate activist was filmed in his allotment at Crane Valley Nature Park where he volunteers for… Continue reading The North Face & KAM-BU Champion Natural Serenity In The City Via ‘Never Stop Exploring’
The North Face Launch Integrated Campaign To Relaunch TNF100 Ultra Trail Race (After 3-Year Hiatus)
The North Face and agency FRED & FARID Shanghai collaborated to relaunch the ‘TNF100’ – the brand’s 100km ultra trail race in China – after a three-year absence with an integrated campaign reinventing the event and answering the question ‘Why should we keep running?’ The event, one of the toughest and most scenic races… Continue reading The North Face Launch Integrated Campaign To Relaunch TNF100 Ultra Trail Race (After 3-Year Hiatus)
The North Face Bring Stories of Exploration to Life Via ‘It’s More Than a Jacket’ TVC & Museum Experience
Adventure wear brand The North Face teamed up with Stept Studios for a crowdsourced Autumn campaign celebrating the history and heritage of its jackets led by spot starring GRAMMY nominated recording artist Japanese Breakfast. The creative strategy for this 2022 marketing initiative was focused around one simple concept: The North Face jackets and their… Continue reading The North Face Bring Stories of Exploration to Life Via ‘It’s More Than a Jacket’ TVC & Museum Experience
The North Face Promotes New Collection Via Artist Collaboration & Social Campaign
The North Face launched its Autumn/Winter ‘It’s More Than A Jacket’ campaign in Australia and New Zealand with work honouring and celebrating memories and adventure stories from the brand’s 55-year history. Rolling out from late April through the Southern Hemisphere’s Autumn and Winter season, this regional variation of the global marketing effort promotes both… Continue reading The North Face Promotes New Collection Via Artist Collaboration & Social Campaign
The North Face Continues To Champion ‘Never Stop Exploring’ Attitude Via Surreal Ad
The North Face’s latest campaign, rolling out in early March, takes viewers on a journey into another dimension – where time and space are of no consequence – fueled by a desire to ‘never stop exploring’. The campaign, which was developed in harness with agency and production outfit C41 and directed by Leone, celebrates… Continue reading The North Face Continues To Champion ‘Never Stop Exploring’ Attitude Via Surreal Ad
The North Face Opened The Coldest Pop-Up Store In China Developed With Fred & Farid Shanghai
The North Face is not an official Beijing 2022 and as such had to temporarily shutter its store in Genting Ski Resort for the duration of the Beijing 2022 Winter Olympics and Paralympics, but still found an imaginative way to leverage the event by opening the world’s coldest pop-up store. Setting out to celebrate… Continue reading The North Face Opened The Coldest Pop-Up Store In China Developed With Fred & Farid Shanghai
The North Face ‘More Thank A Jacket’ Marks 55 Years Via Ad & Crowdsourced Exploration Archive
On 12 October The North Face launched its fall brand campaign to pay tribute to all the adventure-related customer memories made during the outdoor wear brand’s 55-year history. The integrated, multi-phase ‘It’s More Than A Jacket’ campaign calls on everyday explorers – as well as musicians RZA and Haim, plus athletes Conrad Anker and… Continue reading The North Face ‘More Thank A Jacket’ Marks 55 Years Via Ad & Crowdsourced Exploration Archive
The North Face Launches ‘Never Stop’ Brand Campaign Celebrating Women Who Push The Boundaries
The start of March saw The North Face launch a brand campaign called ‘Never Stop’ celebrating women around the world who push boundaries, who summit mountains big and small, who are proud to be different and to start journeys so others can follow. The campaign, developed by agency Mongoose, sees the brand seek to… Continue reading The North Face Launches ‘Never Stop’ Brand Campaign Celebrating Women Who Push The Boundaries
The North Face Launches ‘Reset The Normal’ Initiative To Tackle Inequality Outdoors
Launched on 14 October, The North Face’s ‘Reset Normal’ initiative and associated marketing campaign aims to tackle inequality in the great outdoors. During a time when people everywhere are seeking some form of a reset from the pandemic and the turbulence of 2020, The North Face’s ‘Reset Normal’ is a global initiative encouraging people… Continue reading The North Face Launches ‘Reset The Normal’ Initiative To Tackle Inequality Outdoors
The North Face Launches ‘Catch! Enjoy Air Down’ In-Store Experience & Campaign In Korea
Early December saw North Face follow up last year’s highly-successful ‘Super Air Down’ campaign with a new ‘Catch! Enjoy Air Down’ campaign which aimed to emphasize the jacket’s lightness whilst also expanding awareness of the brand’s down range. With a brief to highlight the unique experience of the ‘lightness’ of Enjoy Air Down that… Continue reading The North Face Launches ‘Catch! Enjoy Air Down’ In-Store Experience & Campaign In Korea
North Face Cuts Unethical Wikipedia Campaign Which Sneaked The Brand To The Top Of Google Search
Just a few days after its launch, The North Face pulled its Wikipedia product placement campaign after a backlash labelling the initiative ‘unethical’. The campaign, developed with ad agency Leo Burnett Tailor Made (the Brazillian arm of the ad shop), was cut on 29 May after it was widely criticised for manipulating Wikipedia to feature… Continue reading North Face Cuts Unethical Wikipedia Campaign Which Sneaked The Brand To The Top Of Google Search
