Just a few days after its launch, The North Face pulled its Wikipedia product placement campaign after a backlash labelling the initiative ‘unethical’. The campaign, developed with ad agency Leo Burnett Tailor Made (the Brazillian arm of the ad shop), was cut on 29 May after it was widely criticised for manipulating Wikipedia to feature… Continue reading North Face Cuts Unethical Wikipedia Campaign Which Sneaked The Brand To The Top Of Google Search
Tag: Axed
Burger King Russia Burns Promo Rewarding Women Impregnated By World Cup Stars With Whoppers
Burger King’s Russia has axed a social media promotion offering $50,000 and free Whoppers for life to Russian women who manage to get impregnated by a player during the 2018 World Cup. The supposedly comic social media campaign, posted initially on the corporate account for Burger King Russia, offered women 3m roubles and a lifetime’s… Continue reading Burger King Russia Burns Promo Rewarding Women Impregnated By World Cup Stars With Whoppers
Mastercard JuntosSomos10 Leverages Russia 2018 By Linking Kids Meal Giveaways To World Cup Goals
The payments brand aimed to leverage World Cup fever in Latin America and the Caribbean with a kids cause initiative that set out to see company provide 10,000 meals to starving children (through to the World Food Programme) for every goal scored by Lionel Messi and Neymar Jr during Russia 2018 and for the next… Continue reading Mastercard JuntosSomos10 Leverages Russia 2018 By Linking Kids Meal Giveaways To World Cup Goals
