Pepsi MAX, in tandem with partner UEFA, rolled out an early May digital-first promotional campaign revealing GRAMMY Award-nominated, multi-platinum selling chart-topping singer/songwriter Camila Cabello as the headline act for the 2022 UEFA Champions League Final Opening Ceremony presented by Pepsi MAX. Now in its sixth year, the final match in the world’s most watched… Continue reading Pepsi Max Promotes Camila Cabello’s Starring Role In UEFA Champions League Final Opening Ceremony
Tag: UNHCR
UNHCR’s ‘The Journey’ Calls For Refugee Olympic & Paralympic Team Support Ahead Of Tokyo 2021
A new campaign called ‘The Journey’ from the United Nations High Commission For Refugees (UNHCR) highlights the extraordinary stories of refugee athletes as the strive to reach Tokyo to generate support for the Refugee Olympic and Paralympic Teams. The campaign, conceived and executed by London based creative agency Don’t Panic in harness with directing… Continue reading UNHCR’s ‘The Journey’ Calls For Refugee Olympic & Paralympic Team Support Ahead Of Tokyo 2021
Mastercard JuntosSomos10 Leverages Russia 2018 By Linking Kids Meal Giveaways To World Cup Goals
The payments brand aimed to leverage World Cup fever in Latin America and the Caribbean with a kids cause initiative that set out to see company provide 10,000 meals to starving children (through to the World Food Programme) for every goal scored by Lionel Messi and Neymar Jr during Russia 2018 and for the next… Continue reading Mastercard JuntosSomos10 Leverages Russia 2018 By Linking Kids Meal Giveaways To World Cup Goals
IOC Launches ‘Become The Light’ Brand Campaign With UNHCR To Promote Values & Support Refugees
The international Olympic Committee (IOC) has launched a new, integrated, global brand campaign called ‘Become The Light’ that encourages people to share their exercise activity through the Olympic Channel, promote the concept of ‘Olympism’ and light-up a refugee camp The campaign will run up until the 2018 PyeongChang Winter Olympics and its broad objective is… Continue reading IOC Launches ‘Become The Light’ Brand Campaign With UNHCR To Promote Values & Support Refugees
Zlatan In-Game Tattoo Stunt Launches WFP 805m Names
Valentine’s Day saw controversial icon and soccer superstar Zlatan Ibrahimovic launch a new campaign when he removed his shirt to reveal 50 new tattoos carrying a campaign message during the match between his team Paris St-German took on Caen. Each tattoo revealed the name of just 50 of the 805 million people who are… Continue reading Zlatan In-Game Tattoo Stunt Launches WFP 805m Names
