Leveraging the ‘100 sleeps until the start of the Tokyo 2020 Olympic Games’ milestone, Team GB and ParalympicsGB partner Dreams launched new campaign to highlight the power of sleep by focusing how seriously athletes take their sleep (especially in comparison to average Brits). The campaign, which launched on 14 April, celebrates the power and… Continue reading Bed Brand Dreams Leverages Team GB Sponsorship With ‘Sleep Like True Olympians / Talking Sleep’ Campaign
Tag: Tokyo 2021
New Pelton Ambassador Team Of Olympic & Paralympic Greats front ‘Train With Champions’
Mid-April saw Peloton launch an Olympics-skewed ‘Train With Champions’ campaign fronted by the brand’s new nine-strong team of athlete ambassadors led by sprint super stars Usain Bolt and Allyson Felix. The #ChampionsCollection initiative, created by agency Adam&EveDDB, was launched with less than 100 days to go before Tokyo 2020 (2021) The campaign sees… Continue reading New Pelton Ambassador Team Of Olympic & Paralympic Greats front ‘Train With Champions’
UNHCR’s ‘The Journey’ Calls For Refugee Olympic & Paralympic Team Support Ahead Of Tokyo 2021
A new campaign called ‘The Journey’ from the United Nations High Commission For Refugees (UNHCR) highlights the extraordinary stories of refugee athletes as the strive to reach Tokyo to generate support for the Refugee Olympic and Paralympic Teams. The campaign, conceived and executed by London based creative agency Don’t Panic in harness with directing… Continue reading UNHCR’s ‘The Journey’ Calls For Refugee Olympic & Paralympic Team Support Ahead Of Tokyo 2021
‘ANZ Support Band’ Launches To Cheer Athletes On In The Olympic And Paralympic Games
The wearable ‘ANZ Support Band’ will connect Kiwi sports fans to New Zealand athletes at the this year’s Olympic and Paralympic Games by simply tapping their device which leads to the athletes receiving the vibration of support via their own wristband. Developed for ANZ by creative agency TBWA\NZ, the ANZ Support Band uses Bluetooth… Continue reading ‘ANZ Support Band’ Launches To Cheer Athletes On In The Olympic And Paralympic Games
Giant Irish Olympic Stars Front FBD ‘Support. It’s What We Do’ Team Ireland Activation
A new campaign from Irish insurance firm FBD, launched in the last week of February, promotes some of Ireland’s biggest Olympic stars as the Team Ireland sponsor kicks off its activation ahead of Tokyo 2021. The integrated initiative features huge versions of current and aspiring Irish Olympians and FBD athlete ambassadors – including Olympic… Continue reading Giant Irish Olympic Stars Front FBD ‘Support. It’s What We Do’ Team Ireland Activation
Adidas Expands #ReadyForSport Via ‘What’s One More?’ Marking Tokyo 2021 One Year To Go
As athletes refocus their training and ambitions around summer 2021 after the postponement of this year’s Olympics, Adidas marked the second Tokyo ‘one-year-to-go’ countdown to the biggest event in the global sports calendar with a new film in its evolving ‘Ready For Sport’ series called ‘What’s One More?’. The spot sets out to inspire… Continue reading Adidas Expands #ReadyForSport Via ‘What’s One More?’ Marking Tokyo 2021 One Year To Go
IOC’s New Unifying #StrongerTogether Campaign Marks One Year To Go To Tokyo 2021
The International Olympic Committee (IOC) launched a (another) one-year-countdown campaign called ‘Stronger Together’ on the day the Games were original due to launch before the pandemic-driven postponement which focused on uniting the global sports community through messages of solidarity. This unifying message seeks to address the contemporary climate of a world is divided both… Continue reading IOC’s New Unifying #StrongerTogether Campaign Marks One Year To Go To Tokyo 2021
Team GB One Of Many Marking Olympic ‘One Year To Go’ With ‘Dear Tokyo’ Social Spot
Team GB marked the one year countdown to the start of the rescheduled Olympic Games Tokyo 2020 Olympic Games with a new spot called ‘Dear Tokyo’. The aim is to reaffirmed Team GB’s support for its friends and partners in Japan who have had to work through a long period of uncertainty, the blow… Continue reading Team GB One Of Many Marking Olympic ‘One Year To Go’ With ‘Dear Tokyo’ Social Spot
Estate Agent Purplebricks Leverages Team GB Sponsorship To Promote Virtual Viewing
Purplebricks, the official estate agent of Team GB, continues to activate its rights despite the Tokyo Games being pushed back to 2021 with a trio of new television commercials featuring ongoing estate agent turned marketing star Alice who seems on a mission to blatantly annoy Team GB athletes whilst training and in their leisure time… Continue reading Estate Agent Purplebricks Leverages Team GB Sponsorship To Promote Virtual Viewing
