A new campaign from Irish insurance firm FBD, launched in the last week of February, promotes some of Ireland’s biggest Olympic stars as the Team Ireland sponsor kicks off its activation ahead of Tokyo 2021. The integrated initiative features huge versions of current and aspiring Irish Olympians and FBD athlete ambassadors – including Olympic… Continue reading Giant Irish Olympic Stars Front FBD ‘Support. It’s What We Do’ Team Ireland Activation
Tag: National Olympic Committee
Team Canada’s ‘Ice In Our Veins’ Climate Contrast Campaign For Rio 2016
The Canadian Olympic Committee has launched a campaign to drive pre-games excitement and generate support for Team Canada at Rio 2016 themed around the idea that country’s harsh weather and challenging terrain ensure its athletes are defiantly hardcore. This may be an initiative promoting preparation for the Summer Olympics, but the ‘Ice In Our… Continue reading Team Canada’s ‘Ice In Our Veins’ Climate Contrast Campaign For Rio 2016
