A new campaign from Irish insurance firm FBD, launched in the last week of February, promotes some of Ireland’s biggest Olympic stars as the Team Ireland sponsor kicks off its activation ahead of Tokyo 2021.
The integrated initiative features huge versions of current and aspiring Irish Olympians and FBD athlete ambassadors – including Olympic medal-winning rowers Paul and Gary O’Donovan, boxer Kellie Harrington, hockey star Chloe Watkins and badminton player Nhat Nyugen, as well as several other Irish sports stars heading to Japan – striding across famous Irish landmarks like giants.
The campaign, created by agency The Public House, is led by a hero TV commercial and runs across OOH, digital and social platforms and is also supported by in-branch activations.
Filmed and produced in Ireland, and directed by Richard Chaney of Piranha Bar in association with
Creative agency The Public House worked with Director Richard Chaney of Piranha Bar to produce and film the campaign in Ireland and the spearhead spot features the track ‘Always’ by singer songwriter Gavin James.
“Our new campaign is released today in support of our sponsorship of Team Ireland and its athletes at what is a critical yet exciting time in each of their sporting careers,” commented FBD Head Of Brand Aileen Donoghue. “FBD is Ireland’s only homegrown insurance company and protection and support is what we do. It is a privilege for us in this Olympic year to be supporting Team Ireland as they look to qualify and perform at the upcoming Summer Olympic Games in Tokyo.”
Creative Director Public House Colin Hart added: “We are proud to be unveiling FBD’s sponsorship campaign today. We were excited about FBD’s mission to hero our amazing Team Ireland athletes and wanted to help bring this to life through beautiful visuals, showing what real support looks like. We set out to showcase heroic Irish athletes as the giants that they are within their respective disciplines and communities at large. Most importantly we want the public to feel pride as a nation for the people representing us within Team Ireland.”
Comment:
It was back in 2018 that FBD Insurance became a principal partner to Team Ireland and as part of that deal the insurer is supporting 10 Team Ireland Olympic hopefuls in an aim to help them achieve personal bests and breakthrough performances at the Games.
“It makes life an awful lot easier. It means you can focus on getting the things you need to make sure you can perform” @fbd_ie Make a Difference Athlete @NicholasQuinn_ with his eyes on Olympic trials https://t.co/4sGzY6RaBY
— Team Ireland (@TeamIreland) February 16, 2021
Links:
FDB
Team Ireland
Public House
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