Launched by a full-page ad in the Irish Times which coloured one corner of the Emerald Isle in the familiar English combination of red and white, the start of June saw Paddy Power roll out a controversial campaign in Ireland leveraging UEFA Euro 2020 and based on the idea that bookie will donate money to… Continue reading Paddy Power Leverages Euro 2020 Via England Saving Irish Football #SaveOurGame Initiative
Tag: Public House
Giant Irish Olympic Stars Front FBD ‘Support. It’s What We Do’ Team Ireland Activation
A new campaign from Irish insurance firm FBD, launched in the last week of February, promotes some of Ireland’s biggest Olympic stars as the Team Ireland sponsor kicks off its activation ahead of Tokyo 2021. The integrated initiative features huge versions of current and aspiring Irish Olympians and FBD athlete ambassadors – including Olympic… Continue reading Giant Irish Olympic Stars Front FBD ‘Support. It’s What We Do’ Team Ireland Activation
