After England’s heart-breaking UEFA Euro 2020 Final penalty shootout defeat at Wembley on 11 July, several players were subject to a horrifying torrent of social media racist abuse and in response ITV released a print and social message of support for the side. Working with agency Uncommon, the tournament’s UK official co-broadcaster turned the… Continue reading ITV’s ‘Stand With England’ Print/Social Support Message For England Following Racial Abuse
Tag: UEFA Euro 2020
Kane, Kroos, Varane, Roberto & Falcao Front Hugo Boss Eau De Parfum ‘Unite To Celebrate’
Hugo Boss leverages spiking soccer interest around UEFA Euro 2020 (and Copa América) with a ‘Unite to Celebrate’ campaign that celebrates being ‘united’ and which is fronted by a strong line-up of football talent in Harry Kane, Toni Kroos, Raphael Varane, Sergi Roberto and Radamel Falcao. The TV, print and digital campaign, which primarily… Continue reading Kane, Kroos, Varane, Roberto & Falcao Front Hugo Boss Eau De Parfum ‘Unite To Celebrate’
UK Pub Chain Greene King ‘If You Can’t Be There, Be Here’ Drives Table Bookings Around Euro 2020
A Greene King UEFA Euro 2020 campaign aimed at driving UK table bookings during the tournament was led by a hero spot starring former football stars Jamie Redknapp, Ally McCoist , Ashley Williams and Emma Louise Jones which drives home the message that ‘If you can’t be there, be here’. The campaign, developed by… Continue reading UK Pub Chain Greene King ‘If You Can’t Be There, Be Here’ Drives Table Bookings Around Euro 2020
Migration Museum’s Real-Time OOH ‘Football Moves People’ Fuels Football & Immigration Conversation
A mid-June digital out-of-home campaign from London’s Migration Museum leveraged UEFA Euro 2020 real-time results and aimed to shape fan conversation and show the positive impact of immigration on the sport. Titled ‘Football Moves People’ and created by Wonderhood Studios, the work ran nationwide across UK pub screens, outdoor sites, digital and social media… Continue reading Migration Museum’s Real-Time OOH ‘Football Moves People’ Fuels Football & Immigration Conversation
Peter Crouch Takes To The Soccer Streets In Paddy Power’s Euro 2020 ‘Switch For Better’ Campaign
Regular Paddy Power pitchman and former player Peter Crouch fronts the betting brand’s Euro 2020 ‘Switch For Better’ spot which fronts its tournament-linked campaign created by agency VCCP which showcases how much there is to be gained by switching. Crouch joins a cast of fans and colourful characters in the TV commercial which sees… Continue reading Peter Crouch Takes To The Soccer Streets In Paddy Power’s Euro 2020 ‘Switch For Better’ Campaign
The Sun Launches Integrated ‘Eur All Invited’ Campaign Leveraging UEFA Euro 2020
A new integrated ad campaign from UK national tabloid The Sun is built around the power of football to bring people together and unite the nation running under the copy line ‘Eur All Invited’. The multi-channel campaign launched in 6 June and runs through the tournament until 11 July and spans TV, VOD, radio,… Continue reading The Sun Launches Integrated ‘Eur All Invited’ Campaign Leveraging UEFA Euro 2020
TCL Kicks Off Euro 2020 Linked ‘Display Greatness’ Campaign With Pogba, Kane & Reus
Running across the Europe throughout the summer an integrated, football-themed campaign called ‘Display Greatness’ by TCL Electronics leveraged UEFA Euro 2020 and featured some of the tournament’s star players. Launched ahead of Europe’s showpiece sporting event after a year of delays and cancellations due to the pandemic, this is a blended brand and product… Continue reading TCL Kicks Off Euro 2020 Linked ‘Display Greatness’ Campaign With Pogba, Kane & Reus
Crédit Agricole & FFF Roll Out Euro 2020 ‘Reunis Graceaux Bleus / Reunited Thanks To The Blues’
Crédit Agricole, an official partner of the French Football Federation (FFF), leveraged its rights around UEFA Euro 2020 through an integrated campaign focused on uniting all of France for the tournament – both the general public and hard core football fans. Launched on 1 June and called #ReunisGraceauxBleus (which translates as United More Than… Continue reading Crédit Agricole & FFF Roll Out Euro 2020 ‘Reunis Graceaux Bleus / Reunited Thanks To The Blues’
Paddy Power Leverages Euro 2020 Via England Saving Irish Football #SaveOurGame Initiative
Launched by a full-page ad in the Irish Times which coloured one corner of the Emerald Isle in the familiar English combination of red and white, the start of June saw Paddy Power roll out a controversial campaign in Ireland leveraging UEFA Euro 2020 and based on the idea that bookie will donate money to… Continue reading Paddy Power Leverages Euro 2020 Via England Saving Irish Football #SaveOurGame Initiative
England Football Unveils Euro 2020 Squad Via Wretch 32 Fronted ‘The Call-Up’ Anthem
The Football Association (The FA) teamed up with rapper Wretch 32 to reveal its three lions squad for UEFA Euro 2020 through an empowering music video style online anthem ad. England Football worked with Riff Raff Films and Director Keane Pearce Shaw to announce the final squad through a film featuring the North-London rapper… Continue reading England Football Unveils Euro 2020 Squad Via Wretch 32 Fronted ‘The Call-Up’ Anthem
Branded Heineken Box Brings UEFA Stadium Experience Into Fan Homes For The Euros
As the official beer partner of UEFA Euro 2020, Heineken UK created a branded ‘Stadium In A Box’ activation home fan pack which includes an authentic stadium dugout chair, a spectator backdrop, official tournament merchandise, plus gourmet match-day food delivery vouchers and, of course, a branded fridge full of Heineken The idea is based… Continue reading Branded Heineken Box Brings UEFA Stadium Experience Into Fan Homes For The Euros
Pringles European Euro 2020 Campaign Uses Real Time Reactions To Bring The Fun Back To Football
At the start of June, Pringles launched an integrated pan-European campaign to leverage spiking excitement around UEFA Euro 2020 which aims to put the ‘playful’ back into football after last season’s setbacks called ‘Keeping Football Fun’. The ‘Keeping Football Fun’ campaign, created by Grey London, comprises multiple assets including TV and VOD, social films,… Continue reading Pringles European Euro 2020 Campaign Uses Real Time Reactions To Bring The Fun Back To Football
