Paddy Power promoted its new Super Sub soccer sportsbook feature – one which means bets are still valid on players who are subbed off during a game as the subbed on player automatically picks up the bet – through a campaign titled ‘Super Sub is Here To Save Your Bet’. Created by agency Bartle Bogle… Continue reading Crouch & Sheringham Front Paddy Power’s ‘All Subs Are Super’ Promo For New Super Sub Feature
Tag: Peter Crouch
Castrol & Peter Crouch Celebrate ‘30 Years Of Premier League Game Changers’
Castrol, the official engine oil partner of the Premier League, teamed up with former player turned brand ambassador Peter Crouch to celebrate three decades of England’s elite football division with the roll out of an activation titled ’30 years Of Premier League Game Changers’. The 2023 Premier League Season marks 30 years since the… Continue reading Castrol & Peter Crouch Celebrate ‘30 Years Of Premier League Game Changers’
Meaney & Crouch Front ‘Cheltenham 2023’ Campaign As Paddy Power Saddle Up For The Festival
Paddy Power saddled up with BBH London to roll out a ‘Cheltenham 2023’ storytelling style campaign built around the annual horse racing rivalry between Great Britain and Ireland which peaks during the Cheltenham Festival – the Olympic Games of jump racing. To continue to position itself as an entertainment brand and to promote itself… Continue reading Meaney & Crouch Front ‘Cheltenham 2023’ Campaign As Paddy Power Saddle Up For The Festival
Peter Crouch Takes To The Soccer Streets In Paddy Power’s Euro 2020 ‘Switch For Better’ Campaign
Regular Paddy Power pitchman and former player Peter Crouch fronts the betting brand’s Euro 2020 ‘Switch For Better’ spot which fronts its tournament-linked campaign created by agency VCCP which showcases how much there is to be gained by switching. Crouch joins a cast of fans and colourful characters in the TV commercial which sees… Continue reading Peter Crouch Takes To The Soccer Streets In Paddy Power’s Euro 2020 ‘Switch For Better’ Campaign
Paddy Power Leverages Euro 2020 Via England Saving Irish Football #SaveOurGame Initiative
Launched by a full-page ad in the Irish Times which coloured one corner of the Emerald Isle in the familiar English combination of red and white, the start of June saw Paddy Power roll out a controversial campaign in Ireland leveraging UEFA Euro 2020 and based on the idea that bookie will donate money to… Continue reading Paddy Power Leverages Euro 2020 Via England Saving Irish Football #SaveOurGame Initiative
Paddy Power Puts Peter Crouch In The Saddle For Cheltenham Festival ‘Feel Like A Favourite’ Racing Ad
Former footballer and brand ambassador teams up with his wife Abbey Clancy to front a new spot for bookie Paddy Power looking forward to the Cheltenham Festival – jump racing’s annual Olympic Games. Launched in the first week of March, ahead of the Festival which runs from 16 to 19 March, the 60-second commercial urges… Continue reading Paddy Power Puts Peter Crouch In The Saddle For Cheltenham Festival ‘Feel Like A Favourite’ Racing Ad
Paddy Power Celebrates EPL Return With Crouch-Led, COVID-Era New Normal Integrated Campaign
Marking the mid-September return of the Premier League season, Irish and UK bookmaker Paddy Power launched a new, multi-channel campaign called ‘New Normal. Same Old Football’. The TV-led marketing push is fronted by former footballer turned media star Peter Crouch and blends the seriousness of current coronavirus era societal challenges with Crouch and Power… Continue reading Paddy Power Celebrates EPL Return With Crouch-Led, COVID-Era New Normal Integrated Campaign
BBC Radio 5’ Back Stronger’ Tattoo Spot Social Stunt Promotes Peter Crouch Podcast
To promote the return of Peter Crouch’s BBC podcast, the former England footballer pranked his wife, Abbey Clancy, with a fake tattoo stunt. The stunt, developed in-house by BBC Creative, saw the former player ‘punk’ his wife by getting a fake tattoo – a deliberately rubbish image of him doing his famous ‘robot’ goal… Continue reading BBC Radio 5’ Back Stronger’ Tattoo Spot Social Stunt Promotes Peter Crouch Podcast
