Paddy Power saddled up with BBH London to roll out a ‘Cheltenham 2023’ storytelling style campaign built around the annual horse racing rivalry between Great Britain and Ireland which peaks during the Cheltenham Festival – the Olympic Games of jump racing. To continue to position itself as an entertainment brand and to promote itself… Continue reading Meaney & Crouch Front ‘Cheltenham 2023’ Campaign As Paddy Power Saddle Up For The Festival
Tag: Cheltenham Festival
Ladbrokes ‘However You Pick Them / Swipe Right’ Campaign Celebrates Cheltenham Festival
A comic, multi-platform campaign from UK bookmaker Ladbrokes launched on 8 March to drive awareness of and buzz ahead of the 2021 Cheltenham Festival by celebrating how people from all walks of life pick their horses for the races. The campaign, created by agency BBH, seeks to reminds the UK public that however they… Continue reading Ladbrokes ‘However You Pick Them / Swipe Right’ Campaign Celebrates Cheltenham Festival
Paddy Power Puts Peter Crouch In The Saddle For Cheltenham Festival ‘Feel Like A Favourite’ Racing Ad
Former footballer and brand ambassador teams up with his wife Abbey Clancy to front a new spot for bookie Paddy Power looking forward to the Cheltenham Festival – jump racing’s annual Olympic Games. Launched in the first week of March, ahead of the Festival which runs from 16 to 19 March, the 60-second commercial urges… Continue reading Paddy Power Puts Peter Crouch In The Saddle For Cheltenham Festival ‘Feel Like A Favourite’ Racing Ad
New William Hill Ad Celebrates The Grit, Nerves & Drama Of The Cheltenham Racing Festival
A new television commercial by bookie William Hill focuses on the nerves and the drama of elite jump racing as it racks up the excitement and drives betting in the lead up to the 2021 Cheltenham Festival. The campaign, which was helmed through FAMILIA’s Francis Wallis (director) and Toby Walsham (producer), highlights the grit,… Continue reading New William Hill Ad Celebrates The Grit, Nerves & Drama Of The Cheltenham Racing Festival
Ladbrokes’ New ‘Where The Nation Plays’ Campaign Suggests Life’s A Game Worth Betting On
Launched prior to the Cheltenham Festival (10 to 13 March), Ladbrokes debuted a new UK advertising campaign called ‘Where the Nation Plays’. The initiative, which focuses on gambling in racing, football and gaming, is the first work for Ladbrokes from new creative agency BBH. The TV-led creative highlights the excitement, energy and anticipation of betting and shines… Continue reading Ladbrokes’ New ‘Where The Nation Plays’ Campaign Suggests Life’s A Game Worth Betting On
Actor Meaney Fronts Paddy Power’s ‘The Irish Are Coming’ Ahead Of 2020 Cheltenham Festival
Television and movie star Colm Meaney fronts bookie Paddy Power’s new campaign promoting its offering around and sponsorship of the 2020 Cheltenham Festival with a focus on the sporting rivalry between Ireland and England. The comic campaign, which adopts the usual ‘close-to-the-edge’ paddy Power advertising approach, celebrates the ‘Green Army’ arrival in the West… Continue reading Actor Meaney Fronts Paddy Power’s ‘The Irish Are Coming’ Ahead Of 2020 Cheltenham Festival
Bookmaker Coral Rolls Out Cinematic ‘Fail To Finish’ Campaign Prior to Cheltenham Festival 2020
Three weeks ahead of the first race of the Cheltenham Festival 2020, bookmaker Coral rolled out its first ever cinematic style campaign which seeks to celebrate the pace, passion and drama of horse racing. The launch of Coral’s ‘Fail to Finish’ campaign is actually the first ad in a series that promotes Coral’s Cheltenham Festival… Continue reading Bookmaker Coral Rolls Out Cinematic ‘Fail To Finish’ Campaign Prior to Cheltenham Festival 2020
Magners Celebrates Cheltenham Festival Primary Partnership Via Integrated ‘Road To Gold’
Magners Irish Cider celebrated its first year as Presenting Partner of The Cheltenham Festival and exclusive title sponsor of The Magners Cheltenham Gold Cup, with a multi-platform campaign called ‘Road To Gold’. The activation began in February – ahead of the Festival which runs from 12 to 15 March – by driving race/Magners fan… Continue reading Magners Celebrates Cheltenham Festival Primary Partnership Via Integrated ‘Road To Gold’
Cheltenham Festival 2017 > Can ITV / Jockey Club / Sponsors / Bookies Link Record Crowds To TV Audiences & Betting?
It’s by far the biggest annual event in the jump racing calendar – a blockbuster property that outshines everything else the sport has to offer in betting revenue, ticket sales, TV viewers and commercial partnerships – but a quick glance at some of the 2017 meeting’s marketing raises questions about just who the target audience… Continue reading Cheltenham Festival 2017 > Can ITV / Jockey Club / Sponsors / Bookies Link Record Crowds To TV Audiences & Betting?
Betfred Launches Game Of Thrones Inspired TV/Online Campaign Ahead Of The Cheltenham Festival
Betfred has launched a television and online advertising campaign for Betfred a week before the strat of jump racing’s annual Cheltenham Festival showpiece meeting. The creative is inspired by global hit TV show ‘Game of Thrones’ and features a simple series of animated stills of horses, jockeys and trainers. The campaign revolves around… Continue reading Betfred Launches Game Of Thrones Inspired TV/Online Campaign Ahead Of The Cheltenham Festival
Paddy Power promotes Cheltenham Festival Via Prosthetic Putin & Trump Park PR Stunt
Two actors in prosthetics, made-up up to look like Presidents Vladimir Putin and Donald Trump, were at the centre of bookmaker Paddy power’s pre-Cheltenham Festival PR stunt. The shirtless prosthetic presidents appeared on horseback (supposedly on a mount called ‘Trotski’) in a London park, surprising (and shocking) commuters to promote the launch of Paddy… Continue reading Paddy Power promotes Cheltenham Festival Via Prosthetic Putin & Trump Park PR Stunt
Ahead Of The Cheltenham Festival, The Jockey Club Rolls Out ‘Love The Jumps’ Short Film Series
Ahead of jump racing’s crown jewel, the Cheltenham Festival, the Jockey Club is rolling out a campaign called ‘Love The Jumps’ that is built around a set of mini documentaries that go behind the scenes at top training yards. The initiative, which has been developed in association with production company Friday, runs primarily across… Continue reading Ahead Of The Cheltenham Festival, The Jockey Club Rolls Out ‘Love The Jumps’ Short Film Series
