It’s by far the biggest annual event in the jump racing calendar – a blockbuster property that outshines everything else the sport has to offer in betting revenue, ticket sales, TV viewers and commercial partnerships – but a quick glance at some of the 2017 meeting’s marketing raises questions about just who the target audience… Continue reading Cheltenham Festival 2017 > Can ITV / Jockey Club / Sponsors / Bookies Link Record Crowds To TV Audiences & Betting?
