For MLB’s 2024 Opening Day, official beer partner Corona rolled out an ‘Opening Day Off’ sweepstakes which lobbied bosses across the USA to give their employees a day off so they can celebrate and enjoy the first day of the new baseball season. This ‘day off’ has become a well-trodden, tactical creative path in sports… Continue reading Opening Day Off > Sports Marketing Appeals For Days Off & National Holidays
Category: Horse Racing
Melbourne Racing Club Launches ‘It’s Time To Re-Wild’ Campaign For Caulfield Cup Carnival
September saw the Melbourne Racing Club (MRC) launch an integrated campaign called ‘It’s Time To Re-Wild’ which invited racegoers to experience a different kind of horse racing Spring Carnival encouraging them to break out of a collective post-covid, post-Winter malaise and embrace a vibrant and unexpected world of food, fashion, fun and racing at Caulfield.… Continue reading Melbourne Racing Club Launches ‘It’s Time To Re-Wild’ Campaign For Caulfield Cup Carnival
Royal Ascot Campaign Saddles Up To Spotlight The Transformative Feeling Of ‘The Ascot You’
Late March saw Ascot Racecourse launch a new UK campaign called ‘The Ascot You’ which focused on the transformative feeling that going to an ascot event can have. Promoting the venue’s year-round event schedule and launched well ahead of the 2023 iteration of its flagship Royal Ascot meeting (which will be held from 20… Continue reading Royal Ascot Campaign Saddles Up To Spotlight The Transformative Feeling Of ‘The Ascot You’
Meaney & Crouch Front ‘Cheltenham 2023’ Campaign As Paddy Power Saddle Up For The Festival
Paddy Power saddled up with BBH London to roll out a ‘Cheltenham 2023’ storytelling style campaign built around the annual horse racing rivalry between Great Britain and Ireland which peaks during the Cheltenham Festival – the Olympic Games of jump racing. To continue to position itself as an entertainment brand and to promote itself… Continue reading Meaney & Crouch Front ‘Cheltenham 2023’ Campaign As Paddy Power Saddle Up For The Festival
Lexington Leverages The Breeders Cup By Turning Sneakers To ‘Horse Kicks’ Equine Footwear
Custom Sneakers for horses have arrived in the home of racing in the USA – Lexington, Kentucky – in the form of a slightly tongue-in-cheek October/November ‘Horse Kicks‘ campaign from agency Cornett, regional visitor/tourist organisation VisitLEX and sneaker design outfit Infinite Kustomz. The world’s first custom sneaker range for horses, ‘Horse Kicks’, is a custom… Continue reading Lexington Leverages The Breeders Cup By Turning Sneakers To ‘Horse Kicks’ Equine Footwear
Irish Independent Sculpts Racehorse From Past Paper Editions To Promote Its Galway Races Coverage & Partnership
To promote The Irish Independent’s sponsorship of the 2022 Galway Races Summer Festival (Rásaí na Gaillimhe) and its coverage of the meeting, the Republic Of Ireland media stalwart sculpted a life-sized racehorse out of past editions of the newspaper’s The Galway Punter racing supplement. For this ambient strand of the newspaper’s multi-channel campaign, the… Continue reading Irish Independent Sculpts Racehorse From Past Paper Editions To Promote Its Galway Races Coverage & Partnership
Jockeycam & Coral Launch Coral Summer Festival Virtual Reality Experience At Sandown
In the final week of June, Coral teamed up with JockeyCam, The Jockey Club and Sandown Racecourse to promote its Coral Summer Festival title partnership through an innovative virtual reality experience offering racegoers a chance to experience what it is like to ride a racehorse over the course. The VR activation, which takes place… Continue reading Jockeycam & Coral Launch Coral Summer Festival Virtual Reality Experience At Sandown
Jermaine Jenas Fronts Great British Racing ‘Everyone’s Turf’ Inclusivity Campaign
Late June saw Great British Racing (GBR) launch a new campaign called ‘Everyone’s Turf’ fronted by former Tottenham Hotspur FC and England midfielder and current BBC football pundit and presenter Jermaine Jenas and aimed at promoting inclusivity. The multi-channel marketing burst sets out to encourage people of all ages, genders and ethnicities to attend… Continue reading Jermaine Jenas Fronts Great British Racing ‘Everyone’s Turf’ Inclusivity Campaign
Ontario Racing ‘Welcome To The Track’ Slow Motion Spot Positions Racing As A Unique Entertainment Experience
A new marketing initiative called ‘Welcome To The Track’ from Ontario Racing and major supporter Ontario Lottery & Gaming Corporation (OLG) seeks to attract both new and lapsed fans to this season’s horse racing. The marketing initiative, which was developed in harness with agency Forsman & Bodenfors Canada and dropped on 6 May to… Continue reading Ontario Racing ‘Welcome To The Track’ Slow Motion Spot Positions Racing As A Unique Entertainment Experience
Official Kentucky Derby Drink Old Forester Hosts Alternative ‘Kentucky Turtle Derby’
The 2022 Kentucky Derby at Louisville’s Churchill Downs is a celebration of great racing and of the bourbon-based mint julep drink – particularly Brown-Forman’s Old Forester bourbon whose ready-to-drink mint julep is the ‘Official Drink Of The Kentucky Derby’. So you’d think that on the first Saturday in May means the brand would encourage fans… Continue reading Official Kentucky Derby Drink Old Forester Hosts Alternative ‘Kentucky Turtle Derby’
Jokey Club’s Grand National Gets Its Very Own ‘Grand’ Brand Makeover
Launched days ahead of the 2022 Aintree race meeting, the Randox Grand National was treated to a brand makeover through a new partnership between property owner The Jockey Club and Bath-based agency Thisaway. Previously The Grand National had largely been branded, marketed and promoted via the The Jockey Club’s umbrella visual identity, but for… Continue reading Jokey Club’s Grand National Gets Its Very Own ‘Grand’ Brand Makeover
Australian Turf Club Launches New ‘Where Stories Are Made’ Creative Platform
February saw the Australian Turf Club (ATC) launched a fresh creative platform called ‘Where Stories Are Made’ to drive home the message that a day at Sydney’s racing carnivals offers world-class sport, music, fashion and hospitality all in the one place and an ‘immersive experience that stays with visitors long after the moment has passed’.… Continue reading Australian Turf Club Launches New ‘Where Stories Are Made’ Creative Platform
