Heineken leveraged its title sponsorship of European Professional Club Rugby’s ‘Champions Cup’ in Spring 2023 through an integrated ‘Love Rivalry’ campaign spearheaded by audio-enabled outdoor billboards offering fans a chance to playfully celebrate club rivalries. ‘Love Rivalry’, which spans OOH, digital, social, influencer and PR strands, invites supporters (and non-sports fans) to enjoy some… Continue reading Heineken Billboards Give Fans a Chance to Push Rivals Buttons This Champions Cup Final
Tag: Vogue Williams
Magners Celebrates Cheltenham Festival Primary Partnership Via Integrated ‘Road To Gold’
Magners Irish Cider celebrated its first year as Presenting Partner of The Cheltenham Festival and exclusive title sponsor of The Magners Cheltenham Gold Cup, with a multi-platform campaign called ‘Road To Gold’. The activation began in February – ahead of the Festival which runs from 12 to 15 March – by driving race/Magners fan… Continue reading Magners Celebrates Cheltenham Festival Primary Partnership Via Integrated ‘Road To Gold’
ASICS ‘Tower Bridge Glass Walkway Sprint’ & Global Spot Spearheads FlyteFoam Launch
For the spearhead live launch event for its new FlyteFoam Fast Series, ASICS hosted a unique 60m sprint contest across the glass bridges high above London at the top of the iconic Tower Bridge. The sportswear brand transformed the bridge’s two panoramic high-level glass walkways into stylish sprint tracks to create an experience for a… Continue reading ASICS ‘Tower Bridge Glass Walkway Sprint’ & Global Spot Spearheads FlyteFoam Launch
