Nike Basketball used the start of the 2022/3 NBA season to launch its latest ‘LeBron XX signature sneaker through a campaign called ‘Father Time’ which sees hops icon James face off against actor Jason Momoa. ‘The King’ against ‘The Clock’ idea pits LA Lakers star and all-time NBA great James (aged 37) against time… Continue reading Nike Leverage New NBA Season To Launch LeBron XX Sneaker Via ‘Father Time’ Campaign
Tag: Shoe Launch
Puma Leverages NBA All-Star With Targeted Hologram Ads To Launch New Sky Dreamer
Puma launched its new Sky Dreamer trainer through a campaign spearheaded by outdoor holograms in Chicago to leverage the 2020 NBA All-Star Weekend. The sneaker drop was led by a set of on-street smart media displays projecting 3D visuals of the shoe alongside Puma-branded basketballs on the roofs of parked cars near Chicago landmarks.… Continue reading Puma Leverages NBA All-Star With Targeted Hologram Ads To Launch New Sky Dreamer
10 Spot Series See Asics Launch Range Via Japanese Philosophy Of ‘10 People. 10 Colours’
Asics launched a series of 10 separate spots and still images to lead a global campaign celebrating the launch of a new range of running shoes celebrating the Japanese philosophy of ‘Ten People. Ten Colours’. The sportswear brand briefed agency JSR Content to create a video/image campaign bringing the philosophy to life by focusing on… Continue reading 10 Spot Series See Asics Launch Range Via Japanese Philosophy Of ‘10 People. 10 Colours’
ASICS ‘Tower Bridge Glass Walkway Sprint’ & Global Spot Spearheads FlyteFoam Launch
For the spearhead live launch event for its new FlyteFoam Fast Series, ASICS hosted a unique 60m sprint contest across the glass bridges high above London at the top of the iconic Tower Bridge. The sportswear brand transformed the bridge’s two panoramic high-level glass walkways into stylish sprint tracks to create an experience for a… Continue reading ASICS ‘Tower Bridge Glass Walkway Sprint’ & Global Spot Spearheads FlyteFoam Launch
Under Armour Ambushes NBA All-Star To Launch Curry-Led New ‘Book Of Will’ Global Brand Campaign
Under Armour ambushed the NBA All-Star Weekend and leveraged its partnerships with baller Stephen Curry and actor Jamie Foxx to launch its biggest ever brand global campaign – ‘The Book Of Will’. The new initiative, which is planned to run for a full year , is led by a set of short films celebrating… Continue reading Under Armour Ambushes NBA All-Star To Launch Curry-Led New ‘Book Of Will’ Global Brand Campaign
