Nike Basketball used the start of the 2022/3 NBA season to launch its latest ‘LeBron XX signature sneaker through a campaign called ‘Father Time’ which sees hops icon James face off against actor Jason Momoa. ‘The King’ against ‘The Clock’ idea pits LA Lakers star and all-time NBA great James (aged 37) against time… Continue reading Nike Leverage New NBA Season To Launch LeBron XX Sneaker Via ‘Father Time’ Campaign
