May saw adidas TERREX promote its hero hiking shoe – the Free Hiker 2 – through a film, influencer and competition led campaign called ‘United By Summits’ spearheaded by a film titled ‘Summit Of The Determined Dreamer’ featuring hiking influencer Arielle Shipe revisiting the majestic Pacific Crest Trail. Created by agency Iris Worldwide, the… Continue reading Adidas TERREX Celebrates Long Distance Hikers & Promotes Free Hiker 2 With ‘United By Summits’ Docu-Short
Tag: Sneaker
Jordan Brand’s Air Historian Chronicles 25 Years Of Flight In ‘Different Courts, Same Drive’ China Campaign
To mark 25 years since Nike’s Jordan Brand landed in China, Wieden+Kennedy Shanghai created a campaign with The Air Historian called ‘Different Courts, Same Drive’ to tell the story of the brand’s history and reinforce the brand’s positioning and spirit across the basketball and cultural landscape. According to the campaign, Jordan stands for never… Continue reading Jordan Brand’s Air Historian Chronicles 25 Years Of Flight In ‘Different Courts, Same Drive’ China Campaign
Nike Leverage New NBA Season To Launch LeBron XX Sneaker Via ‘Father Time’ Campaign
Nike Basketball used the start of the 2022/3 NBA season to launch its latest ‘LeBron XX signature sneaker through a campaign called ‘Father Time’ which sees hops icon James face off against actor Jason Momoa. ‘The King’ against ‘The Clock’ idea pits LA Lakers star and all-time NBA great James (aged 37) against time… Continue reading Nike Leverage New NBA Season To Launch LeBron XX Sneaker Via ‘Father Time’ Campaign
FitFlop Launches Vitamin FF Trainers Via Integrated Campaign Led By 3D CGI Product Demo Video
Athleisure and sportswear shoe brand FlitFlop launched its Vitamin FF sneakers through an integrated, animated campaign spearheaded by a 3D CGI product demonstration video supported by live action video and product photograph running across sales channels, marketing materials and digital platforms. The campaign, developed in harness with agency LEAP, showcases FitFlop’s brand values, the… Continue reading FitFlop Launches Vitamin FF Trainers Via Integrated Campaign Led By 3D CGI Product Demo Video
Volley Australia & Victoria Bitter Launch Signature Beer Brand ‘VB Volley 2.0’ Sneaker Range
In one of the more unlikely trainer partnerships of recent years, two famous Australian companies – footwear brand Volley Australia (Volley) and beer giant Victoria Bitter (VB) – have teamed to produce a second signature beer brand sneakers – the VB Volley 2.0. Following on from a successful first footwear tie-up last year, which… Continue reading Volley Australia & Victoria Bitter Launch Signature Beer Brand ‘VB Volley 2.0’ Sneaker Range
Puma’s ‘Foot Tapping’ Interactive Social Campaign For Mirage Tech Sneakers Let’s Feet Make The Music
In Southeast Asia Puma launched an innovative regional campaign called ‘Foot Tapping’ in March which promoted its latest Mirage Tech sneakers and spanned in-store, online and social campaign for Singapore, Indonesia and Malaysia. Working with agency UltraSuperNew Singapore, the restyled trainer launch campaign was inspired by the world of Electronic Dance Music (EDM) and… Continue reading Puma’s ‘Foot Tapping’ Interactive Social Campaign For Mirage Tech Sneakers Let’s Feet Make The Music
Foot Locker Backs Female Refs At World Cup Via Ads, Content Series, A Gender Flip Logo & Training
Mid June, in the middle of the group stages of the FIFA Women’s World Cup, Foot Locker leveraged the tournament with an integrated European campaign that champions female referees through creative content and qualification support. Foot Locker shines a light not only on women’s football, but specifically on those officiating the matches. Hacking the tournament… Continue reading Foot Locker Backs Female Refs At World Cup Via Ads, Content Series, A Gender Flip Logo & Training
Our Watch’s Inventive Trojan Trainer Ad To Promote ‘The Line’ Healthy Masculinity Campaign
Early June saw Our Watch, an Australian not for profit organisation committed to ending violence against women and their children, launch a new campaign called ‘The Line’ to promote healthy masculinity dressed up with the ad approach, look, feel and tone of a sportswear brand. Recognising that young men (in particular) don’t like being… Continue reading Our Watch’s Inventive Trojan Trainer Ad To Promote ‘The Line’ Healthy Masculinity Campaign
Beckham, Lillard, Ora & Pharrell Front Adidas Antithetical ‘Superstar’ Celebrity Campaign
A seemingly contradictory campaign from Adidas for its Superstar shoe sees the sports apparel giant question the role of social media in personal validation via a social media led initiative fronted by a set of its biggest star ambassadors. Musicians Pharrell and Rita Ora join sports stars David Beckham and Damian Lilllard to explore… Continue reading Beckham, Lillard, Ora & Pharrell Front Adidas Antithetical ‘Superstar’ Celebrity Campaign
