May saw adidas TERREX promote its hero hiking shoe – the Free Hiker 2 – through a film, influencer and competition led campaign called ‘United By Summits’ spearheaded by a film titled ‘Summit Of The Determined Dreamer’ featuring hiking influencer Arielle Shipe revisiting the majestic Pacific Crest Trail. Created by agency Iris Worldwide, the… Continue reading Adidas TERREX Celebrates Long Distance Hikers & Promotes Free Hiker 2 With ‘United By Summits’ Docu-Short
Tag: iris Worldwide
Arsenal & adidas Team Up For ‘No More Red’ Initiative Tackling London Youth Knife Crime
Arsenal FC and kit partner Adidas teamed up in January for a community cause initiative called ‘No More Red’ aimed at tackling youth knife crime in London and preventing more bloodshed by providing support and safe spaces for young people and working to eradicate causes of violent crime. The multi-year partnership project launch, developed… Continue reading Arsenal & adidas Team Up For ‘No More Red’ Initiative Tackling London Youth Knife Crime
Non Profit ‘Women In Football’ Network Restates Its Manifesto And Launches New Brand
Women In Football (WIF) – a network of professionals working in the football industry committed to supporting and championing their peers – embarks on a new growth phase it rolled out a brand platform in October restating its purpose with a new manifesto and brand refresh. WIF – which focuses on sharing professional expertise,… Continue reading Non Profit ‘Women In Football’ Network Restates Its Manifesto And Launches New Brand
Pogba’s ‘Red Limited #Never Follow’ Convention Busting Film Extends Adidas’ Sport Needs Creators Strategy
Late November sees Adidas launch a new ‘Stadium to Street’ campaign, fronted by Paul Pogba, which urges young footballers to create their own path (and promotes its new Red Limit Collection). Continuing the sportswear giant’s ongoing ‘Never Follow’ big idea, the campaign launched with a new film on 22 November which, despite starring the… Continue reading Pogba’s ‘Red Limited #Never Follow’ Convention Busting Film Extends Adidas’ Sport Needs Creators Strategy
