In March, adidas released a campaign called ‘The Ridiculous Run’ to highlight the findings of brand research documenting the fears women have whilst out running and the lengths they go to in order to feel safe. Adidas sought to highlight how safety is a major issue for women when running and point out the unfair… Continue reading Adidas ‘The Ridiculous Run’ & Study Highlights Female Running Fears & Drives Male Attitudinal Change
Tag: Survey
Non Profit ‘Women In Football’ Network Restates Its Manifesto And Launches New Brand
Women In Football (WIF) – a network of professionals working in the football industry committed to supporting and championing their peers – embarks on a new growth phase it rolled out a brand platform in October restating its purpose with a new manifesto and brand refresh. WIF – which focuses on sharing professional expertise,… Continue reading Non Profit ‘Women In Football’ Network Restates Its Manifesto And Launches New Brand
Sharp’s Euro 2012 FanLabs Explores Behaviour/Culture
Sharp is leading its pre UEFA’s Euro 2012 activation with an insight project into fan behaviour called FanLabs. The objective behind this project is to discover more about European football fan culture and passion through biometric data and surveys. To gather the data, the FanLab truck (a mobile laboratory) is a big screen… Continue reading Sharp’s Euro 2012 FanLabs Explores Behaviour/Culture
