McDonald’s Euro 2012 Passion Meter is a pan-European digital campaign asking fans from across the continent to demonstrate their passion for the sport. The campaign, which is the fast food brand’s marketing spearhead for its official sponsorship of UEFA’s Euro 2012 international football tournament, aims to discover which of Europe’s football fans are… Continue reading McDonald’s Euro 2012 Digital & Physical Passion Meter
Tag: Sharp
Sharp’s Euro 2012 FanLabs Explores Behaviour/Culture
Sharp is leading its pre UEFA’s Euro 2012 activation with an insight project into fan behaviour called FanLabs. The objective behind this project is to discover more about European football fan culture and passion through biometric data and surveys. To gather the data, the FanLab truck (a mobile laboratory) is a big screen… Continue reading Sharp’s Euro 2012 FanLabs Explores Behaviour/Culture
