On 4 January, a month ahead of the start of the Winter Olympics, Juhuasuan (a marketing platform for Alibaba Group) leveraged its parent company’s status as an official IOC partner and a sponsor of Beijing 2022 via an integrated ‘Happy gathering Winter Olympics’ campaign called ‘When I Think Of Skiing, I Think Of You’ which… Continue reading Juhuasuan Activates Beijing 2022 Partnership Via Family-Focused Skiing TVC & Online Winter Olympic Games
Tag: Online Gaming
Lenovo Fantasy NFL Real Coach Contest & Webisodes
Lenovo has begun activating around its new NFL sponsorship by launching a ‘Fantasy Coach of the Year’ contest which will see the winner select one of the 2014 Pro Bowl squads. Fantasy football games have become staple fodder for a number of sports, but Lenovo have freshened up the NFL’s official game by adding… Continue reading Lenovo Fantasy NFL Real Coach Contest & Webisodes
Sprite’s Global NBA All-Star ‘Uncontainable Game’
This weekend will see the culmination of Sprite’s year-long search for the ‘most expressive ballers on the planet’ as its ‘Uncontainable Game’ winners take to the boards during the NBA All-Star Weekend. Sprite doubled up on its NBA sponsorship activation aat the All-Star Weekend, by adding its global ‘Uncontainable’ initiative to its existing title… Continue reading Sprite’s Global NBA All-Star ‘Uncontainable Game’
McDonald’s Euro 2012 Digital & Physical Passion Meter
McDonald’s Euro 2012 Passion Meter is a pan-European digital campaign asking fans from across the continent to demonstrate their passion for the sport. The campaign, which is the fast food brand’s marketing spearhead for its official sponsorship of UEFA’s Euro 2012 international football tournament, aims to discover which of Europe’s football fans are… Continue reading McDonald’s Euro 2012 Digital & Physical Passion Meter
