The culmination of Santander’s ‘Secret Santa’ campaign saw the banking brand leverage its McLaren Mercedes F1 team sponsorship by delivering a fully fuelled surprise to the residents of driver Jensen Button’s home town of Frome. The small Somerset town was expecting its favourite son Button to simply switch on its Christmas lights, but, after… Continue reading Button/McLaren’s Santander ‘Secret Santa F1 Surprise’
Tag: Prize Giveaway
Sprite’s Global NBA All-Star ‘Uncontainable Game’
This weekend will see the culmination of Sprite’s year-long search for the ‘most expressive ballers on the planet’ as its ‘Uncontainable Game’ winners take to the boards during the NBA All-Star Weekend. Sprite doubled up on its NBA sponsorship activation aat the All-Star Weekend, by adding its global ‘Uncontainable’ initiative to its existing title… Continue reading Sprite’s Global NBA All-Star ‘Uncontainable Game’
