The culmination of Santander’s ‘Secret Santa’ campaign saw the banking brand leverage its McLaren Mercedes F1 team sponsorship by delivering a fully fuelled surprise to the residents of driver Jensen Button’s home town of Frome. The small Somerset town was expecting its favourite son Button to simply switch on its Christmas lights, but, after… Continue reading Button/McLaren’s Santander ‘Secret Santa F1 Surprise’
Tag: McLaren Mercedes
Vodafone F1 Superhero Drivers In Comic Campaign
In Spain Vodafone’s McLaren F1 drivers were turned in to superheroes in a new comic book campaign leveraging the telco’s rights at the Spanish Grand Prix. The online comic, called ‘Blessed Evil’ (Benditos Malvados), is hosted on the website of the same name and creatively aims to reflect the F1 season’s action in… Continue reading Vodafone F1 Superhero Drivers In Comic Campaign
Vodafone’s VIP Viral Links F1 Drivers To Fashion
Another fashion-related initiative from Vodafone McLaren Mercedes, sees the mobile sponsor set drivers Lewis Hamilton and Jenson Button to work in its latest online film for the brand’s VIP service. The F1 stars are invited to directing and photograph a distinctly odd and eccentric premium British summer fashion shoot. BBH’s film tracks Button… Continue reading Vodafone’s VIP Viral Links F1 Drivers To Fashion
Cyber-Physical Taxi GP Vodafone/McLaren Game
Vodafone Taxi GP, an interactive and engaging on and offline game and competition, was Vodafone’s core communications campaign to activate their sponsorship of McLaren F1. The overarching objective of both the Taxi GP initiative in particular (and its relevant supporting activity) and the F1 deal in general was to increase awareness of and opinion… Continue reading Cyber-Physical Taxi GP Vodafone/McLaren Game
