Uber UK teamed up with amateur five-a-side football league operator Powerleague to cover the taxi fare of cab rides for women playing in evening matches during the winter months. The initiative, which was launched to leverage spiking female football excitement and interest around UEFA Euro 2022, was launched with a live event and a PR… Continue reading Uber UK Partners With Powerleague To Cover Winter Cab Fares For Female Footballers
Tag: Taxi
Rideshare Platform Ola Rolls Out Integrated Offer Led Wallabies Partnership Campaign
Mid August saw Rideshare platform Ola launch a television led, integrated campaign activating and amplifying its new official sponsorship of the Australian national rugby team. The multi-channel activation, developed in harness with agency Advertising Advantage, Sydney, leverages its rights as an official rideshare partner of Rugby Australia and launched to coincide with the climax… Continue reading Rideshare Platform Ola Rolls Out Integrated Offer Led Wallabies Partnership Campaign
Uber Champions Women’s Sport & USWNT At The World Cup With US ‘One More Star’ Campaign
July saw Uber launch a new initiative in the USA called ‘One More Star’ which turns every Uber ride into a chance to cheer on the victorious US Women’s National Team, expand the team’s fan base and kick-start more women’s sport conversations. The initiative, developed with creative agency Wieden+Kennedy Amsterdam, set out to rally both… Continue reading Uber Champions Women’s Sport & USWNT At The World Cup With US ‘One More Star’ Campaign
E-Tailer Wish’s ‘Wish-in For Kawhi’ Toronto OOH Campaign Leverages NBA Free Agency
Early July saw e-commerce app Wish launch a local market campaign in Canada based on wishing that Toronto Raptors superstar and NBA Finals MVP Kawhi Leonard signs a contract extension. Following on from the team’s first NBA Championships and launched to coincide with the start of the NBA free agency period, the brand joins… Continue reading E-Tailer Wish’s ‘Wish-in For Kawhi’ Toronto OOH Campaign Leverages NBA Free Agency
Man Utd & Uber Begin Global Activation With ‘Destination United’ Immersive Initiative In India
Manchester United and official ride partner Uber kicked off a global activation campaign, called ‘Destination United’ in late April with an immersive initiative in India. The big idea behind the campaign is to bridge the distance between the club and its fans around the world by ‘bringing them closer to the team they passionately… Continue reading Man Utd & Uber Begin Global Activation With ‘Destination United’ Immersive Initiative In India
Uber Leverages NFL Ties With Regional Campaign Featuring 17 Spots Linked To Its Ride-Share Partnerships
To build on fan excitement around the new 2017/18 NFL season, Uber has begun rolling out a regional campaign based on 17 different short spots leveraging its official NFL tie-ups: that’s one per week through the regular season. The ride hailing app, which has more than a dozen official team partnerships, has created a… Continue reading Uber Leverages NFL Ties With Regional Campaign Featuring 17 Spots Linked To Its Ride-Share Partnerships
Hickies Leverages Ryder Cup Via Danny Willett Campaign Led By A NYC Taxi Commercial
The current Masters Champion Danny Willett fronts a new Hickies marketing campaign that targets golf fans through Ryder Cup week. Willett, who has been wearing Hickies since he first bought them in Dubai earlier in the year, won The Masters using Hickies and has become a brand ambassador who endorsers the product’s ‘greater athletic… Continue reading Hickies Leverages Ryder Cup Via Danny Willett Campaign Led By A NYC Taxi Commercial
Addison Lee Ambushes RWC With Branded Cab Spotters Discounts Social Promo
Licensed minicab company Addison Lee targets Millennials with a Rugby World Cup guerrilla initiative that offers Twitter and Instagram users discounts for spotting its tournament branded vehicles. The brand has wrapped 20 cars in the different flags of the participating nations and is challenging social media users to Tweet or Instagram a picture of… Continue reading Addison Lee Ambushes RWC With Branded Cab Spotters Discounts Social Promo
Barclays & TFL’s ‘Ride With Pride’ Transport Trio Wrap + #PrideHeroes Campaign
Barclays, headline sponsor of ‘Pride in London 2015’, linked with Transport for London (TfL) to wrap a trio of flagship vehicles – a new Routemaster double decker bus, an iconic London black cab and a Docklands Light Railway (DLR) train – in the famous rainbow livery: These rainbow liveried vehicles were designed to… Continue reading Barclays & TFL’s ‘Ride With Pride’ Transport Trio Wrap + #PrideHeroes Campaign
#MyCallawayDriver: US Open Twitter Transport Utility
Golf equipment brand Callaway has teamed up with tech outfit Uber to create a mobile app experience that will allow US Open patrons to request an on-demand ride to and from the tournament site at Merion Golf Club in Ardmore, Pennsylvania. Callaway and Uber Technologies are offering golf fans a utility-led, technology-centered experience during the… Continue reading #MyCallawayDriver: US Open Twitter Transport Utility
Cyber-Physical Taxi GP Vodafone/McLaren Game
Vodafone Taxi GP, an interactive and engaging on and offline game and competition, was Vodafone’s core communications campaign to activate their sponsorship of McLaren F1. The overarching objective of both the Taxi GP initiative in particular (and its relevant supporting activity) and the F1 deal in general was to increase awareness of and opinion… Continue reading Cyber-Physical Taxi GP Vodafone/McLaren Game
