Mars Wrigley leveraged its FA sponsorship rights around the Lionesses via a comprehensive, multi-phase TTL #SupportHer campaign that aimed to bring to life the company’s drive for ‘diversity and Inclusion’ through the lens of football. The integrated campaign – devised by sports agency Octagon and developed with creative agency Abbott Mead Vickers BBDO, while… Continue reading Mars Wrigley Multi-Phase FA #SupportHer Campaign Lionizes Lionesses At France 2019 World Cup
Tag: Retail Partnership
Häagen-Dazs #LoseYourself Wimbledon Activation Turns Attention From Courts To Crowds
The official ice cream of Wimbledon 2016 is activating its rights to the tennis tournament with a £2.5m #LoseYourself campaign that turns the lens away from the on-court action towards the fans in the crowd. The brand is working with renown street photographer Adam Katz Sinding on an image-led campaign capturing tennis lovers at… Continue reading Häagen-Dazs #LoseYourself Wimbledon Activation Turns Attention From Courts To Crowds
Canterbury’s ‘Join The Committed’ Rugby Training Experience Rewards Fans
May saw England Rugby kit partner Canterbury go directly to the country’s rugby lovers by creating and hosting an event that brought the sports brand’s offering to life in a direct, personal and physical way. Engineered specifically to improve game performance, an immersive rugby training experience was the prize for an exclusive group of… Continue reading Canterbury’s ‘Join The Committed’ Rugby Training Experience Rewards Fans
Pepsi’s ‘All For Football’ & ‘Hype Your Hometown’ Super Bowl Work
December sees Pepsi kick of its sponsorship of the sport, music and advertising festival that is the Super Bowl Halftime Show with a consumer contest called ‘Hype Your Hometown’. This photo and video competition offers to bring the halftime show to the winner’s home town and the victorious entrant also gets a VIP place… Continue reading Pepsi’s ‘All For Football’ & ‘Hype Your Hometown’ Super Bowl Work
Button/McLaren’s Santander ‘Secret Santa F1 Surprise’
The culmination of Santander’s ‘Secret Santa’ campaign saw the banking brand leverage its McLaren Mercedes F1 team sponsorship by delivering a fully fuelled surprise to the residents of driver Jensen Button’s home town of Frome. The small Somerset town was expecting its favourite son Button to simply switch on its Christmas lights, but, after… Continue reading Button/McLaren’s Santander ‘Secret Santa F1 Surprise’
‘Ultimate Heinz BIG Weekend’ RFL Grand Final Competition
Heinz BIG’s Super League activation came to a crescendo at the Grand Final with the outcome of its season-long campaign ‘Heinz BIG Weekend’ competition. The official Partner Of The Super League’s initiative, which has been running through the season, challenges fans to create their own ultimate BIG Grand Final weekend. The campaign is… Continue reading ‘Ultimate Heinz BIG Weekend’ RFL Grand Final Competition
