As the world’s preeminent club football competition reaches the knock-out stages, drinks sponsor Pepsi Max picked a strong team of player ambassadors to front a global activation called ‘Play Never Stops’. This 2020 Pepsi integrated international football initiative is fronted by Lionel Messi, Paul Pogba, Mo Salah and Raheem Sterling and the spearhead spot… Continue reading Pepsi Max Teams Up With Messi, Pogba, Salah & Sterling For UEFA CL ‘Play Never Stops’ Campaign
Tag: Abbott Mead Vickers BBDO
Guinness Celebrates Japan’s Female Rugby Stars In ‘Made Of More’ World Cup Pioneers
Mid August saw Guinness release a campaign telling the tale of Japan’s female rugby pioneers – Liberty Fields. The ‘Liberty Tales’ story sets out to highlight how a group of female rugby fans formed a Tokyo club and collectively overcame societal pressures in 1980’s Japan in order to pursue their passion. Despite having very little… Continue reading Guinness Celebrates Japan’s Female Rugby Stars In ‘Made Of More’ World Cup Pioneers
Mars Wrigley Multi-Phase FA #SupportHer Campaign Lionizes Lionesses At France 2019 World Cup
Mars Wrigley leveraged its FA sponsorship rights around the Lionesses via a comprehensive, multi-phase TTL #SupportHer campaign that aimed to bring to life the company’s drive for ‘diversity and Inclusion’ through the lens of football. The integrated campaign – devised by sports agency Octagon and developed with creative agency Abbott Mead Vickers BBDO, while… Continue reading Mars Wrigley Multi-Phase FA #SupportHer Campaign Lionizes Lionesses At France 2019 World Cup
Two Guinness Campaigns – #ThePurse Shared Values & #GuinnessClear Responsible Drinking – Activate New 6 Nations Title Sponsorship
On the eve of the 2019 Guinness Six Nations the new tournament title sponsor launched two parallel campaigns – one revolving around responsible drinking and the other based on rugby’s shared values – as the brand seeks to further deepen its long-standing rugby relationship, help grow the game and to improve the fan experience at… Continue reading Two Guinness Campaigns – #ThePurse Shared Values & #GuinnessClear Responsible Drinking – Activate New 6 Nations Title Sponsorship
New #WalkersUnited Campaign Marks Switch In UEFA Champions League Sponsorship Strategy
On 1 February the UK crisp giant Walkers kicked off its UEFA Champions League campaign with an integrated, 12-week #WalkersUnited initiative – spanning TV work, point-of-sale assets, an on-pack competition promotion, plus a digital and an influencer activation strand – to promote a new range of sharing packs aimed at social occasions The new… Continue reading New #WalkersUnited Campaign Marks Switch In UEFA Champions League Sponsorship Strategy
