Launched on 29 June to celebrate Liverpool FC’s long awaited Premier League title, in Malaysia the club’s long-time beer sponsor Carlsberg marked the victory with a digital first, purchasable ‘Virtual Champions Keg’ which is redeemable via smartphone. Territory: Malaysia Agency: Grey Malaysia Objective Carlsberg has been a sponsor of Liverpool… Continue reading Liverpool Beer Sponsor Carlsberg’s Virtual ‘Red Keg’ Helps Malaysian Fans Celebrate EPL Title
Tag: Aclohol
Heineken RWC Activation Ranges From The Global ‘Delay’ To A Local ‘Talking Water Cooler’
Heineken’s global Rugby World Cup campaign is spearheaded by a spot called ‘The Delay’ which seeks to celebrates ‘clueless people who still try to enjoy rugby’. The campaign, developed by Publicis Italy, sees World Rugby’s official beer partner set out to engage with those non-core rugby union fans who don’t fully understand the game… Continue reading Heineken RWC Activation Ranges From The Global ‘Delay’ To A Local ‘Talking Water Cooler’
Two Guinness Campaigns – #ThePurse Shared Values & #GuinnessClear Responsible Drinking – Activate New 6 Nations Title Sponsorship
On the eve of the 2019 Guinness Six Nations the new tournament title sponsor launched two parallel campaigns – one revolving around responsible drinking and the other based on rugby’s shared values – as the brand seeks to further deepen its long-standing rugby relationship, help grow the game and to improve the fan experience at… Continue reading Two Guinness Campaigns – #ThePurse Shared Values & #GuinnessClear Responsible Drinking – Activate New 6 Nations Title Sponsorship
