As the Men’s 6 Nations came to an end, Guinness – the new title sponsor of both tournaments – championed the Women’s 6 Nations tournament through a poster, print and social ‘Six Nations Isn’t Over’ campaign. Objective The idea was informed by the insight that too many rugby fans assume the Six Nations is over… Continue reading Guinness Activates Women’s 6 Nations Via ‘Six Nations Isn’t Over’ Pint Play QR Code Calendar Campaign
Tag: Guinness
Guinness ‘Unsung Zeroes’ Marks New NFL Season & Pitts Montana Against Burrow In Battle Over ‘0’
To promote non-alcoholic Guinness 0, the Diageo owned stout brand leveraged the start of the new NFL season through a campaign featuring two quarterbacks – San Franciso 49ers legend and brand ambassador Joe Montana and current Cincinnati Bengals star Joe Burrow – competing over who gets to wear the shirts number ‘0’ for the first… Continue reading Guinness ‘Unsung Zeroes’ Marks New NFL Season & Pitts Montana Against Burrow In Battle Over ‘0’
Leveraging 2023 RWC Guinness Warns Irish Rugby Fans To ‘Think It, But Don’t Jinx It’
In an effort to rally fans and show its own brand support to the Irish Rugby Football Union (IRFU) at the 2023 Rugby World Cup, Guinness leveraged its association with the team – recently crowned Six Nations champions and ranked number one in the world – by asking them to keep their confident predictions to… Continue reading Leveraging 2023 RWC Guinness Warns Irish Rugby Fans To ‘Think It, But Don’t Jinx It’
Guinness’ Multi-Market African ‘Brothers’ Campaign Celebrates The Unity & Power of Football Fandom
Weeks ahead of the 2022 FIFA Men’s World Cup, Guinness launched a pan-African football-themed campaign called ‘Brothers’ which celebrates how football fans find inventive ways to make the experience of watching the game accessible for everyone. Launching at the start of November and leveraging building excitement around Qatar 2022 (which runs from 20 November… Continue reading Guinness’ Multi-Market African ‘Brothers’ Campaign Celebrates The Unity & Power of Football Fandom
Guinness OOH, Social, Contests & Food Tie-Ups Leverage Behind-Closed-Doors Six Nations
As the 2021 Guinness Six Nations continues without fans in stadiums, title sponsor Guinness ramped up its advertising around the tournament through a combination of outdoor and online activations across the UK and Ireland (in addition to its rights package in-stadium, media backdrop and bumper logo presence). The major OOH campaign strand began just… Continue reading Guinness OOH, Social, Contests & Food Tie-Ups Leverage Behind-Closed-Doors Six Nations
Tittle Sponsor Guinness Pens A Social-First ‘Love Letter’ To Bring The Six Nations Together
To mark the second year of its Six Nations title sponsorship, Guinness wrote a love letter to the Six Nations Championships ahead of kick-off. The social-first activation, launched on 1 February, aims to highlight the power of sport to bring the nations together. With the copy line ‘rivals for 80 minutes, friends forever’,… Continue reading Tittle Sponsor Guinness Pens A Social-First ‘Love Letter’ To Bring The Six Nations Together
Guinness Celebrates Japan’s Female Rugby Stars In ‘Made Of More’ World Cup Pioneers
Mid August saw Guinness release a campaign telling the tale of Japan’s female rugby pioneers – Liberty Fields. The ‘Liberty Tales’ story sets out to highlight how a group of female rugby fans formed a Tokyo club and collectively overcame societal pressures in 1980’s Japan in order to pursue their passion. Despite having very little… Continue reading Guinness Celebrates Japan’s Female Rugby Stars In ‘Made Of More’ World Cup Pioneers
Guinness OOH St Patrick’s Day Tribute To All Blacks Winks At Irish Rugby Rivalry
Guinness paid tribute to the All Blacks with a multi-channel, outdoor-led campaign in New Zealand that links to the country’s rugby rivalry with the stout’s home country Ireland. The campaign, created in tandem with New Zealand based agency Special Group, is something of a nudge to the ‘passionate sporting rivalry’ between Ireland and New… Continue reading Guinness OOH St Patrick’s Day Tribute To All Blacks Winks At Irish Rugby Rivalry
New Sponsor Guinness Celebrates Women’s 6 Nations With England v Scotland ‘Sisters’ Spot
March saw Guinness celebrates its debut as the first ever official partner of the Women’s Six Nations with a new campaign based around the rivalry between two rugby playing sisters on opposing national teams. ‘Sisters’, a campaign developed in harness with agency AMV BBDO and released on 4 march (ahead of the game between… Continue reading New Sponsor Guinness Celebrates Women’s 6 Nations With England v Scotland ‘Sisters’ Spot
Two Guinness Campaigns – #ThePurse Shared Values & #GuinnessClear Responsible Drinking – Activate New 6 Nations Title Sponsorship
On the eve of the 2019 Guinness Six Nations the new tournament title sponsor launched two parallel campaigns – one revolving around responsible drinking and the other based on rugby’s shared values – as the brand seeks to further deepen its long-standing rugby relationship, help grow the game and to improve the fan experience at… Continue reading Two Guinness Campaigns – #ThePurse Shared Values & #GuinnessClear Responsible Drinking – Activate New 6 Nations Title Sponsorship
New Guinness Africa ‘Made Of Black’ Spots Celebrate Unexpected Character In The World Of Football
The latest multi-market ‘Made Of Black’ Guinness campaign in Africa tells the stories of four inspirational individuals who demonstrate unexpected character and commitment within the world of football. Connected to the umbrella Guinness ‘Made of More’ platform, the campaign promotes Guinness’ sponsorship of the sub-Saharan Africa television network DSTV’s coverage of English Premier League football. The… Continue reading New Guinness Africa ‘Made Of Black’ Spots Celebrate Unexpected Character In The World Of Football
Guinness 6 Nations Activation Includes Locally Targeted Dynamic Digital OOH Poster-To-Pub Campaign
In addition to its usual in-stadium logo, contests, giveaways and pouring rights work, one of the more innovative aspects of Guinness’ 2017 RBS 6 Nations activation was a locally targeted, dynamic Out-of-Home campaign across London to help fans find the right pubs to catch the matches and to celebrate its status as the tournament’s official… Continue reading Guinness 6 Nations Activation Includes Locally Targeted Dynamic Digital OOH Poster-To-Pub Campaign
