Weeks ahead of the 2022 FIFA Men’s World Cup, Guinness launched a pan-African football-themed campaign called ‘Brothers’ which celebrates how football fans find inventive ways to make the experience of watching the game accessible for everyone. Launching at the start of November and leveraging building excitement around Qatar 2022 (which runs from 20 November… Continue reading Guinness’ Multi-Market African ‘Brothers’ Campaign Celebrates The Unity & Power of Football Fandom
