In mid-December, with the FIFA men’s 2022 World Cup under way, sports brand Puma launched a short film titled ‘History Doesn’t Repeat Itself’ which saw Neymar Jr dedicate his own achievements in equaling the Brazil National Team goal scoring record to his hero Pelé. Created by Moonwalk Films and RSA Films, the film led… Continue reading Neymar Jr Honours Pelé In Puma ‘History Doesn’t Repeat Itself’ Short Film
Tag: FIFA 2022 Men’s World Cup
Socceroos Squad Reveal Via ‘Many Journeys. One Jersey. One Squad. Ready To #GiveIt100’ Short Film
Football Australia revealed its Socceroos squad for the upcoming 2022 FIFA Men’s World Cup through an online video featuring Aussie actor Firass Dirani. Narrating a three-minute monologue, the spot saw Dirani talk about past Australia’s World Cup teams and how players have overcome individual and communal challenges ranging from leaving home at 14 to… Continue reading Socceroos Squad Reveal Via ‘Many Journeys. One Jersey. One Squad. Ready To #GiveIt100’ Short Film
Guinness’ Multi-Market African ‘Brothers’ Campaign Celebrates The Unity & Power of Football Fandom
Weeks ahead of the 2022 FIFA Men’s World Cup, Guinness launched a pan-African football-themed campaign called ‘Brothers’ which celebrates how football fans find inventive ways to make the experience of watching the game accessible for everyone. Launching at the start of November and leveraging building excitement around Qatar 2022 (which runs from 20 November… Continue reading Guinness’ Multi-Market African ‘Brothers’ Campaign Celebrates The Unity & Power of Football Fandom
DIRECTV Promotes FIFA 2022 Men’s World Cup Streaming Service Via A Fan Feeling Of ‘Qatarsis’
A new South American campaign from DIRECTV promoting its coverage of the 2022 FIFA Men’s World Cup rolled out in multiple markets aims to position DIRECTV as the only platform broadcast all the matches live and runs under the slogan: “I lived the Qatarsis of the World Cup only on DIRECTV and DIRECTV Go”. … Continue reading DIRECTV Promotes FIFA 2022 Men’s World Cup Streaming Service Via A Fan Feeling Of ‘Qatarsis’
Jon Hamm’s Santa Claus Preps For Festive FIFA 2022 Men’s World Cup On Fox Sports
Fox Sports extended its promotional build-up to the FIFA 2022 Men’s World Cup in October through a fresh burst of ‘It’s The Most Wonderful Time Of The Year’ themed marketing fronted by Jon Hamm’s Santa Claus and also featuring NFL icon Tom Brady, singer super star Mariah Carey and actress Ellie Kemper. The sports… Continue reading Jon Hamm’s Santa Claus Preps For Festive FIFA 2022 Men’s World Cup On Fox Sports
Messi, Pogba & Ronaldinho Thirst For More In Pepsi MAX ‘Nutmeg Royale’ Football Film Teaser
An action-packed, football-themed trailer from Pepsi MAX featuring regular ambassadors Leo Messi, Paul Pogba and Ronaldinho activates the soft drink’s UEFA partnership and accelerates its 2022 FIFA Men’s World Cup ambush activity The trailer teases the launch of the ‘Nutmeg Royale’ film which runs under the ‘Thirsty For More’ brand platform – a new… Continue reading Messi, Pogba & Ronaldinho Thirst For More In Pepsi MAX ‘Nutmeg Royale’ Football Film Teaser
Hummel Tones Down Brand On Muted, Monochrome Danish World Cup Kit In Qatar 2022 Protest
The last week of September saw Nordic sportswear outfit Hummel, the official supplier of the Danish Football Union / Dansk Boldspil-Union (DBU), unveil a sponsor-less monochrome national team kit for the 2022 FIFA Men’s World Cup as a protest against the Qatar 2022 host country’s human rights record. Not only were the jersey designs themselves ‘muted’,… Continue reading Hummel Tones Down Brand On Muted, Monochrome Danish World Cup Kit In Qatar 2022 Protest
Coca-Cola Kicks Off FIFA World Cup 2022 Global Activation By ‘Believing In Real Magic’
Official FIFA partner Coca-Cola launched its Qatar 2022 Men’s World Cup campaign on 31 August with a burst of digital spots building brand buzz and pre-tournament excitement around the world running under the title ‘Believing In Magic’. ‘Believing is Magic’ is a manifestation of Coca-Cola’s umbrella ‘Real Magic’ brand platform (which debuted in 2021)… Continue reading Coca-Cola Kicks Off FIFA World Cup 2022 Global Activation By ‘Believing In Real Magic’
Sir Geoff Hurst’s 1966 World Cup Recollections Digitally Archived As ‘The Ever Lasting Memory’ NFT To Raise Funds For Alzheimers & Dementia
In July, ahead of November’s FIFA 2022 Men’s World Cup In Qatar, England Football legend and 1966 World Cup hat trick hero Sir Geoff Hurst unveiled a new digital initiative titled ‘The Everlasting Memory’ to digitally archive his personal recollections of the famous final against West Germany in an NFT. The announcement marked 56… Continue reading Sir Geoff Hurst’s 1966 World Cup Recollections Digitally Archived As ‘The Ever Lasting Memory’ NFT To Raise Funds For Alzheimers & Dementia
Jon Hamm Plays Mad Santa In Fox Sports 2022 FIFA World Cup ‘Tis The Season’ Promo
‘Tis the season…, the World Cup season that is,’ at least according to US broadcaster Fox Sports which kicked off its FIFA men’s 2022 World Cup promotional campaign in July with a 60second spot starring actor Jon Hamm as Santa Claus. The commercial sees Saint Nick learn for the first time that he won’t… Continue reading Jon Hamm Plays Mad Santa In Fox Sports 2022 FIFA World Cup ‘Tis The Season’ Promo
