The last week of September saw Nordic sportswear outfit Hummel, the official supplier of the Danish Football Union / Dansk Boldspil-Union (DBU), unveil a sponsor-less monochrome national team kit for the 2022 FIFA Men’s World Cup as a protest against the Qatar 2022 host country’s human rights record. Not only were the jersey designs themselves ‘muted’,… Continue reading Hummel Tones Down Brand On Muted, Monochrome Danish World Cup Kit In Qatar 2022 Protest
Tag: New Kit Launch
No Fuss. Football As It Should Be – Nike & Vfl Bochum’s New Season Kit Launch Campaign
German second division football club VfL Bochum teamed up with kit partner Nike for an integrated campaign called ‘No Fuss. Football As It Should Be’ promoting its new 20/21 season ‘floodlight blue’ jerseys which led to tripling the previous season’s shirt sales and generating record revenue even without fans in the stadium or in the… Continue reading No Fuss. Football As It Should Be – Nike & Vfl Bochum’s New Season Kit Launch Campaign
