Pride Copenhagen and Worth Your While relaunched an Instagram filter which turns football pitches into rainbow flags in response to FIFA’s sanctions against the #OneLove captains’ armband initiative at Qatar 2022. When the skippers of seven European sides announced a plan to wear OneLove armbands at the 2022 FIFA Men’s World Cup in a… Continue reading Pride Copenhagen & Worth Your While Relaunch ‘Proud Pitch’ Protest Against FIFA’s #OneLove Ban
Tag: Denmark
TV 2 Denmark Promotes Qatar 2022 World Cup Coverage With Comic ‘4-0’ Campaign
TV 2, the 2022 FIFA Men’s World Cup television broadcaster in Denmark, promoted its tournament coverage through a campaign called ‘4:0’ which was built around the men’s national team’s famous 4-0 victory against Wales in the knockout phase of UEFA Euro 2020. Leveraging the fact that this win has gone down in history for… Continue reading TV 2 Denmark Promotes Qatar 2022 World Cup Coverage With Comic ‘4-0’ Campaign
Hummel Tones Down Brand On Muted, Monochrome Danish World Cup Kit In Qatar 2022 Protest
The last week of September saw Nordic sportswear outfit Hummel, the official supplier of the Danish Football Union / Dansk Boldspil-Union (DBU), unveil a sponsor-less monochrome national team kit for the 2022 FIFA Men’s World Cup as a protest against the Qatar 2022 host country’s human rights record. Not only were the jersey designs themselves ‘muted’,… Continue reading Hummel Tones Down Brand On Muted, Monochrome Danish World Cup Kit In Qatar 2022 Protest
Danish Broadcaster TV 2’s Comically Pessimistic ‘Danish Underdogs’ Winter Olympics Campaign
Danish Broadcaster TV 2 promotes its Winter Olympics coverage ahead of the start of Beijing 2022 with an on-air, comic ‘Underdogs’ campaign that parodies how other countries prepare their youngsters for the event in comparison to Denmark. Based around the idea that ‘athletes aren’t born, but are made’, the IOC’s official Danish broadcaster’s tongue-in-cheek… Continue reading Danish Broadcaster TV 2’s Comically Pessimistic ‘Danish Underdogs’ Winter Olympics Campaign
Bendter Exposes Paddy Power Pants In UEFA Euro 2012 Stunt
Paddy Power continued its impressive run of guerilla stunts ambushing major sporting events when Denmark striker Nicklas Bendtner pulled down his shorts as a goal celebration – revealing the betting brand’s logo on his underwear. After scoring his second goal in the game against Portugal on Wednesday, he pulling down his shorts to reveal… Continue reading Bendter Exposes Paddy Power Pants In UEFA Euro 2012 Stunt
Carlsberg Launches A Two Screen Euro 2012 Mobile App
With 100 days left to go before the big UEFA Euro 2012 kick off official sponsor Carlsberg launched its new Carlsberg UEFA EURO 2012 app. The app gives fans access to exclusive brand-backed and Euro content, as well as the latest news in the run up to and during this summer’s tournament. The… Continue reading Carlsberg Launches A Two Screen Euro 2012 Mobile App
