TV 2, the 2022 FIFA Men’s World Cup television broadcaster in Denmark, promoted its tournament coverage through a campaign called ‘4:0’ which was built around the men’s national team’s famous 4-0 victory against Wales in the knockout phase of UEFA Euro 2020. Leveraging the fact that this win has gone down in history for… Continue reading TV 2 Denmark Promotes Qatar 2022 World Cup Coverage With Comic ‘4-0’ Campaign
Tag: TV 2 Creative
Danish Broadcaster TV 2’s Comically Pessimistic ‘Danish Underdogs’ Winter Olympics Campaign
Danish Broadcaster TV 2 promotes its Winter Olympics coverage ahead of the start of Beijing 2022 with an on-air, comic ‘Underdogs’ campaign that parodies how other countries prepare their youngsters for the event in comparison to Denmark. Based around the idea that ‘athletes aren’t born, but are made’, the IOC’s official Danish broadcaster’s tongue-in-cheek… Continue reading Danish Broadcaster TV 2’s Comically Pessimistic ‘Danish Underdogs’ Winter Olympics Campaign
