Focusing on speed and performance and rolling out ahead of a summer of blockbuster sporting events, April saw Puma launch its largest marketing investment ever in the form of a global brand campaign titled ‘Forever. Faster. – See The Game Like We Do’. This multi-market, multi-sport marketing burst emphasis speed and sporting performing across its… Continue reading Puma’s Performance & Speed Focused #ForeverFaster ‘See The Game Like We Do’ Is Brand’s Biggest Global Brand Campaign Ever
Tag: Point Of Sale
Wendy’s NZ Teams Up With Warriors NRL Stars For ‘Everyone’s Your Mate’ Mates Rates Campaign
Wendy’s New Zealand sought to help Kiwis during the cost of living crisis by offering Mates Rates deals – a range of meal deals at affordable prices from $7 – and promoted the initiative through a campaign called ‘Everyone’s Your Mate’ which leveraged the quick service outfit’s sponsorship of NRL side One New Zealand Warriors.… Continue reading Wendy’s NZ Teams Up With Warriors NRL Stars For ‘Everyone’s Your Mate’ Mates Rates Campaign
JD Sports Star-Studded, Multi-Channel Christmas Sports Spot Crowns The ‘King Of The Game’
UK sportswear retailer JD Sports rolled out its integrated Christmas campaign on 3 November focusing on British youth culture in general and football in particular and featuring a strong team of athlete ambassadors, entertainer endorsers and influencers competing to see who is ‘King of the Game’. The youth sports and fashion focused retailer developed… Continue reading JD Sports Star-Studded, Multi-Channel Christmas Sports Spot Crowns The ‘King Of The Game’
Tennis Super Star Serena Williams Fronts Berlei Bras ‘In Support of You’ Campaign
Bra brand Berlei teamed up with tennis super star Serena Williams in late February to unveil a new Australian brand platform called ‘In Support Of You’ launched via an integrated campaign which admits that ‘a bra can’t change the world, but a good one can support you through it’. ‘In Support of You’ runs… Continue reading Tennis Super Star Serena Williams Fronts Berlei Bras ‘In Support of You’ Campaign
Repco Celebrates Aussie Bathurst 1000 Race Sponsorship Via ‘Bringin’ the Bathurst’ Activation
Australian automotive engineering/retailer Repco brought high levels of octane to its inaugural activation marketing its new status as the official sponsor of The Bathurst 1000 through an integrated campaign called ‘Bringin’ The Bathurst’. Repco, whose name is an abbreviation of Replacement Parts Company and is best known across the country as a supplier and retailer for spare parts and motor accessories, has… Continue reading Repco Celebrates Aussie Bathurst 1000 Race Sponsorship Via ‘Bringin’ the Bathurst’ Activation
HEAD Launches ALPHA Paddle Range Campaign Focusing On Mini, Everyday Life Competitions
Mid December saw sports equipment and apparel brand HEAD launch a new campaign where the objective of the protagonists is not to participate, but to win. Promoting its ALPHA range, the creative sees a rivalry between protagonists whose only goal is to beat their opponents and which runs with the tagline: ‘Control the game,… Continue reading HEAD Launches ALPHA Paddle Range Campaign Focusing On Mini, Everyday Life Competitions
Under Armour & JD Sports Team Up For Alexander-Arnold ‘Homegrown Champion’ Campaign
Under Armour and JD Sports teamed up in mid September to capitalising on athlete ambassador Trent Alexander-Arnold new status as Premier League winner to leverage the start of the new Premier League season with a campaign called ‘Homegrown Champion’. The multi-touchpoint campaign sets out to make Alexander-Arnold look iconic and statuesque to position Under… Continue reading Under Armour & JD Sports Team Up For Alexander-Arnold ‘Homegrown Champion’ Campaign
ParionsSport’s ‘We Are The Bettors’ Online & POS French Campaign Shines Light On Expert Betters
A new campaign from French bookie ParionsSport, called simply ‘We Are The Bettors’, sees the bookmaker seek to consolidate its marketing leading position and engage the key target segment of the toughest, most expert and most experienced betters. Working with agency Rosapark, the creative shines the spotlight on expert gamblers – those intense, experienced… Continue reading ParionsSport’s ‘We Are The Bettors’ Online & POS French Campaign Shines Light On Expert Betters
Yokohama Leverage Chelsea Shirt Deal To Launch Multi-Market Brand & Sales ‘Drive For More’ Campaign
In the first quarter of 2018, Japanese tyre giant Yokohama leveraged its shirt sponsorship with Chelsea FC through a global brand and sales campaign which set out to showcase the synergies between the brand and club called ‘Drive For More’ Territory: International (Primary: India, Malaysia, Vietnam, France and Iberia) Agency: Pitch Marketing Group… Continue reading Yokohama Leverage Chelsea Shirt Deal To Launch Multi-Market Brand & Sales ‘Drive For More’ Campaign
Coca-Cola South Pacific Urges Soccer Supporters To ‘Stock Up’ Ahead of The FIFA World Cup.
One significant regional strand of FIFA global partner Coca-Cola’s Russia 2018 activation sees the soft drinks behemoth encourage football fans to prepare for the tournament with an integrated initiative running across multiple channels targeting both at-home and on-the-go consumption. The initiative – which runs out in local formats across the region from mid May… Continue reading Coca-Cola South Pacific Urges Soccer Supporters To ‘Stock Up’ Ahead of The FIFA World Cup.
Coca-Cola’s Multi-Phase Global & Local World Cup Campaign Anchored By Jason Derulo’s ‘Colors’ Anthem
Coca-Cola has again placed music at the core of a sports sponsorship campaign as musician Jason Derulo’s bespoke Russia 2018 track X sits at the heart of its FIFA World Cup activation programme. While FIFA’s official drinks partner’s multi-phase, integrated activation spans everything from televisions ads to bespoke packaging and the brand’s popular, name-based… Continue reading Coca-Cola’s Multi-Phase Global & Local World Cup Campaign Anchored By Jason Derulo’s ‘Colors’ Anthem
NFL Stars Front Wonderful Pistachios’ Deadpan Comic ‘Put A Smile on Your Snackface’ Spots
Wonderful Pistachios leveraged football fever with a set of deadpan comic commercials starring Seattle Seahawks cornerback Richard Sherman and Green Bay Packers linebacker Clay Matthews and several ‘lovable loser’ football fans. The $55m campaign, called ‘Put A Smile on Your Snackface’, revolves around a silly series of dark, deadpan ads featuring football fans with… Continue reading NFL Stars Front Wonderful Pistachios’ Deadpan Comic ‘Put A Smile on Your Snackface’ Spots
