DHL leveraged its Manchester United FC partnership through its ‘A World United’ platform between August 2020 and May 2021 to connect fans digitally to the club they loved during a period when many were isolated due to the pandemic by building a virtual Old Trafford, inviting fans to take a digital seat and then running… Continue reading A World United – DHL & Manchester United
Tag: Competitions
Sister Companies Hyundai/Kia Run Multiple Activation Strands Leveraging Joint FIFA World Cup Sponsorship
Hyundai and Kia, sister companies in the Hyundai Motor Group and co FIFA sponsors, invited fans around the world to immerse themselves in the World Cup as active participants. Finally after four years of anticipation, FIFA World Cup returned with more passion and joy. Read more to find out how #Kia celebrated the 2018… Continue reading Sister Companies Hyundai/Kia Run Multiple Activation Strands Leveraging Joint FIFA World Cup Sponsorship
Coca-Cola’s Multi-Phase Global & Local World Cup Campaign Anchored By Jason Derulo’s ‘Colors’ Anthem
Coca-Cola has again placed music at the core of a sports sponsorship campaign as musician Jason Derulo’s bespoke Russia 2018 track X sits at the heart of its FIFA World Cup activation programme. While FIFA’s official drinks partner’s multi-phase, integrated activation spans everything from televisions ads to bespoke packaging and the brand’s popular, name-based… Continue reading Coca-Cola’s Multi-Phase Global & Local World Cup Campaign Anchored By Jason Derulo’s ‘Colors’ Anthem
Skoda’s 360-Degree Tour De France ‘Ride On’ Campaign Spans Social, In-Race, Ambassadors & Ads
Skoda is activating its rights as a top tier Tour De France sponsor with a multi-platform, multi-phase programme running under the ‘Ride On’ motto that spans TV, digital, social, experiential, competitions, ambassador work and a supplier strand led by providing the race with 250 vehicles. The campaign aims not just to engage fans and… Continue reading Skoda’s 360-Degree Tour De France ‘Ride On’ Campaign Spans Social, In-Race, Ambassadors & Ads
Visa’s San Francisco Skyline Projections Lead Digital Super Bowl Experiences
The Visa Digital Skyline Projections offered football fans and San Francisco residents a spectacular Super Bowl 50 light show in tribute to the NFL and to the Bay Area. As millions of fans headed to San Francisco for Super Bowl week, Visa’s objective was to spearhead its league leverage programme through an experience that… Continue reading Visa’s San Francisco Skyline Projections Lead Digital Super Bowl Experiences
