One significant regional strand of FIFA global partner Coca-Cola’s Russia 2018 activation sees the soft drinks behemoth encourage football fans to prepare for the tournament with an integrated initiative running across multiple channels targeting both at-home and on-the-go consumption. The initiative – which runs out in local formats across the region from mid May… Continue reading Coca-Cola South Pacific Urges Soccer Supporters To ‘Stock Up’ Ahead of The FIFA World Cup.
